Verge.io · 9 hours ago

Demand Generation Specialist

United States

Full-time

Remote

Entry, Mid Level

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Information TechnologyService Industry

Hiring Manager

Jamie Hawkins

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Responsibilities

Campaign Development: Plan and execute multi-channel demand generation campaigns, including email, webinars, content syndication, and social media to drive lead generation.

Lead Nurturing: Develop and implement lead-nurturing strategies and drip campaigns to keep leads engaged and advance them through the sales funnel.

Data Analysis & Reporting: Analyze campaign performance, track KPIs, and report on metrics such as cost per lead, conversion rates, and ROI. Use insights to refine and optimize strategies.

Email Marketing: Manage and execute targeted email campaigns, working closely with sales to segment audiences and deliver relevant content that drives engagement and leads.

Lead Qualification Enhancement: Use research tools to assess and improve lead quality, ensuring alignment with target personas and increasing conversion potential.

Event Promotion: Collaborate with the marketing team on the promotion and execution of webinars, hands-on labs, and other events, using these as demand generation levers.

Sales Alignment: Collaborate with sales to ensure marketing campaigns are aligned with sales goals, and facilitate smooth lead handoffs through CRM and marketing automation platforms.

Qualification

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Demand GenerationDigital MarketingData AnalysisCampaign OptimizationEmail MarketingCRM PlatformsProject ManagementVirtualizationCloud InfrastructureData Center Solutions