Vertico · 19 hours ago

VP Marketing for company in IT Services Industry

United States

Full-time

Remote

Director/Executive

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Human Resources Services

Hiring Manager

Adriana Dantas

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Responsibilities

Lead marketing strategy across institutional, outbound, and inbound initiatives.

Drive new customer acquisition and expand relationships with existing clients, targeting U.S. enterprise companies.

Oversee Account-Based Marketing (ABM) and content creation to generate high-quality leads.

Execute event-based strategies, including conferences and co-branded initiatives.

Build and lead a growing marketing team, ensuring alignment with business goals.

Use data-driven insights to optimize campaigns and maximize ROI.

Collaborate with sales and product teams to align go-to-market efforts.

Elevate Nearsure’s brand positioning by driving impactful campaigns and enhancing digital presence.

Plan and execute event-based marketing strategies, including conferences and co-branded initiatives, to engage key enterprise clients.

Collaborate with sales teams to align branding and marketing strategies, ensuring seamless integration with business objectives.

Lead the creation of high-value content to support enterprise-focused marketing efforts.

Manage and grow a high-performing marketing team, fostering innovation and excellence.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Leadership in MarketingAccount-Based Marketing (ABM)Customer AcquisitionOutbound MarketingContent StrategiesEvent ManagementFluent in EnglishAdobeMicrosoftSalesforceServicenow