Bounteous · 6 hours ago
Manager, Paid Social (Contract)
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Responsibilities
Drive business revenue and growth for BxA clients through paid social.
Understand client goals and work to exceed KPIs through tactical strategies, campaign optimization, and analysis of campaign performance.
End-to-end paid social campaign execution and strategy: Traffic, QA, launch, optimize, pace, and report on campaigns.
Define target audiences and segment audience lists.
Stay current on platforms and proactively identify new client opportunities, such as A/B tests, variant tests, beta tests, etc.
Advise on best practices for creative ad executions and provide specs and guidance for creative partners.
Define targeting and budgets based on pacing performance.
Maintains budget pacing and quality assurance of all managed campaign activities; ensures the consistency of campaign targeting, measurement, ad copy, and audience design deliverables.
Build reports using Excel and PowerPoint, present findings to internal stakeholders and clients.
Maintain knowledge of paid social media best practices acquire certifications for paid social platforms.
Contributes to tactical thinking for project success that addresses business needs, user needs, and best practices.
Participates in and contributes to discovery activities with oversight from Leads/Directors. Demonstrates the ability to turn discovery and other research findings into insights, cohesive tactical plans, and performance-based optimizations.
Serves as a reliable, informed point of contact and works closely with other media team members to support developing and producing media plans, reports, and other deliverables.
Articulately and confidently presents work to internal teams and clients.
Assist with other areas of digital marketing as required.
Qualification
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Required
Effective communicator capable of working in a collaborative, client-facing environment
Experience working across the paid social landscape
Savvy subject matter expert on dynamic client-facing teams
Drive business revenue and growth for BxA clients through paid social
Understand client goals and work to exceed KPIs through tactical strategies, campaign optimization, and analysis of campaign performance
End-to-end paid social campaign execution and strategy: Traffic, QA, launch, optimize, pace, and report on campaigns
Define target audiences and segment audience lists
Stay current on platforms and proactively identify new client opportunities, such as A/B tests, variant tests, beta tests, etc.
Advise on best practices for creative ad executions and provide specs and guidance for creative partners
Define targeting and budgets based on pacing performance
Maintains budget pacing and quality assurance of all managed campaign activities; ensures the consistency of campaign targeting, measurement, ad copy, and audience design deliverables
Build reports using Excel and PowerPoint, present findings to internal stakeholders and clients
Maintain knowledge of paid social media best practices acquire certifications for paid social platforms
Contributes to tactical thinking for project success that addresses business needs, user needs, and best practices
Participates in and contributes to discovery activities with oversight from Leads/Directors
Demonstrates the ability to turn discovery and other research findings into insights, cohesive tactical plans, and performance-based optimizations
Serves as a reliable, informed point of contact and works closely with other media team members to support developing and producing media plans, reports, and other deliverables
Articulately and confidently presents work to internal teams and clients
Assist with other areas of digital marketing as required
Preferred
Agency experience required
5+ years experience working in, but not limited to, Meta Ads Manager, Linkedin Campaign Manager, TikTok Ads
3 years of experience independently managing digital media campaigns
3 years of experience managing independently managing campaign budgets
Familiarity with the digital media landscape, including but not limited to paid search, programmatic, CDPs, reporting, and analytics tools
Experience collaborating with both internal and external resources to develop strategies that meet department goals within budget and established timelines
Comfortable speaking and presenting to internal stakeholders and clients
Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems
Ability to perform business analysis and project management tasks
Comfortable working within project management tools like Jira, Monday, Asana, Smartsheet, etc.
Highly skilled in Excel
Company
Bounteous
Bounteous is a digital experience consultancy that helps companies deliver transformational brand experiences.
H1B Sponsorship
Bounteous has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (16)
2021 (12)
2020 (16)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
New Mountain Capital
2021-08-03Private Equity· undefined
Recent News
2024-11-05
2024-05-24
Company data provided by crunchbase