Pierce Washington ยท 6 hours ago
Content Marketing Specialist
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ConsultingCRM
Growth Opportunities
Insider Connection @Pierce Washington
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Write content for Pierce Washington including emails, social media posts, blogs, website content, etc
Set up fully automated nurtures for lead development
Optimize web forms and work flows for lead development
Run Webinars from planning to execution
Write and execute event specific email campaigns
Assist Sales with outbounding and lead qualification
Assist with Social Media execution and reporting including managing the social media calendar
Assist with website maintenance and routine content updates
Manage Paid Advertising campaigns
Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue
Use data and analytics to measure and improve the performance of demand generation efforts.
Monitor industry trends to stay up-to-date on new technologies and techniques
Conduct market and customer research to identify opportunities and challenges
Qualification
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Required
2-4 years of content marketing experience
2-4 years of demand generation marketing experience
Experienced writer and comfortable writing blogs, website content, social posts, etc
Experience with Marketing Automation Tool, preferably Pardot/Marketing Cloud
Experience managing a corporate social media account
Preferred
Graphic Design experience a plus
Experience with Hootsuite and Canva a plus
Benefits
Health, vision, dental, life & disability insurance
Flexible, collaborative work environment with a commitment to work life balance
Work anywhere, with full remote and hybrid options depending on location