HammerTech · 5 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Build customer intelligence by facilitating interviews, leading events and more to gain a deeper understanding of their needs and experiences and build community.

Grow product revenue and adoption through compelling creative messaging and global multi-channel campaigns for strategic go-to-market programs.

Be an expert on the competitive and industry landscape. Advise internal stakeholders on the best approach for their programs

Develop and execute the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally

Help our global sales force know what's new in the product and why it matters

Partner with our Product Development team (R&D) to influence the roadmap, support technical training and product launches for internal and external audiences

Travel to trade shows and events, both domestic and international travel required (20%)

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-market strategySaaS experienceCustomer intelligenceTechnical trainingCopywritingCross-functional collaborationMarketing conceptsProduct Marketing Alliance certificationPragmatic Institute certificationAEC industry experience

Required

5+ years of experience managing product/solution go-to-market for global SaaS product

Must have experience working with product, sales, and marketing teams (Demand Generation, Brand, Lifecycle/Automation)

Experience in a multifaceted and dynamic industry like AEC

Demonstrated ability to distill complex information and articulate product vision/value to tell compelling stories that create interest in new solutions

Strong interpersonal skills and thrives in a cross-functional team environment

Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically

Proven verbal and written communications skills including copywriting; ability to understand and effectively convey technical information in a non-technical manner as well as to leadership