Power Digital Marketing ยท 9 hours ago
Programmatic Senior Strategist
United States
Full-time
Remote
Mid, Senior Level
4+ years exp
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Responsibilities
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences, and account teams to develop and execute highly sophisticated programmatic strategies
Provide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practices
Design and implement comprehensive programmatic campaign strategies across a range of channels, including mobile, display, video, CTV, DOOH, and audio, demonstrating advanced understanding and expertise in programmatic advertising methodologies
Oversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and leveraging cutting-edge technologies
Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns and enhance targeting precision
Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory that aligns with campaign objectives and target audiences
Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients
Provide strategic guidance and consultation to clients, demonstrating a deep understanding of their businesses and industries
Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insights
Implement and oversee robust data integration strategies to enhance campaign efficiency and effectiveness
Conduct in-depth analysis of campaign performance, regularly monitoring and evaluating Key Performance Indicators (KPIs) through advanced reporting tools
Deliver comprehensive campaign insights and analysis to senior stakeholders on a regular basis
In-depth understanding surrounding measurement methodologies with the ability to support strategic recommendations with appropriate measurement solution
Qualification
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Required
4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies
Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations
Proven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio
Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms
Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms
Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors.
Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems
Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision makers
Benefits
Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Fully flex work environment: full-remote, in-office, or hybrid
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives
Company
Power Digital Marketing
Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists.
501-1,000 employees
Funding
Current Stage
Late StageLeadership Team
Jeff Mason
Chief Executive Officer
Pierre Le Veaux II
Vice President, Private Equity & Venture Capital Partnerships
Recent News
2023-12-20
Company data provided by crunchbase
