Foodsmart · 1 day ago

Director of Product Management

Remote (US)

Full-time

Remote

Director/Executive

$190K/yr - $240K/yr

8+ years exp

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FitnessFood and Beverage

Growth Opportunities

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Responsibilities

Lead the development and integration of a unified data platform to provide a 360-degree view of members, enhancing personalized marketing and outreach strategies.

Connect various platforms to drive outreach and engagement, focusing on seamless data exchange and optimization.

Manage the integration of third-party vendors and tools, such as AWS, Zendesk, Customer.io and AWS Connect, to support our outreach and support efforts.

Partner closely with our Marketing Team to enable the development of personalized marketing strategies using the 360-degree view of member data, to support both acquisition of new members and drive ongoing engagement.

Manage Product Managers leading the efforts to enable referrals from health system and provider partners, and continuously improve our contact center efforts.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data platform developmentCRM/CDP integrationMulti-channel marketingAWSProduct managementPersonalized marketingEmail marketingSMS marketingData integrationProject managementB2B2C marketingB2C marketingHealthcare industry experienceFood delivery industry experienceTwilio SegmentCustomer.ioContinuous improvement

Required

8+ years of experience in a product management role, with a proven track record of successfully launching and optimizing CRM/CDP and marketing platforms.

Experienced in building and integrating platforms that connect data across systems, particularly in CRM/CDP and personalized marketing contexts.

Proficient in managing and optimizing multi-channel marketing platforms, including email, SMS, and HIPAA-secure communication methods.

Knowledgeable in AWS, with a strong understanding of data integration, warehousing, and leveraging these capabilities to drive member acquisition and engagement initiatives.

Highly organized and capable of managing complex projects, turning ambiguous inputs into clear action plans.

A strategic thinker with a deep understanding of personalization in marketing, able to drive impactful strategies that resonate with diverse member segments.

A strong communicator, skilled at working with both internal teams and external partners to achieve shared goals.

Passionate about continuous improvement, always seeking ways to optimize and innovate in your product management approach.

Expertise in developing and leveraging data for personalized marketing to drive acquisition and engagement.

Experience in multi-channel marketing, particularly with platforms like Twilio Segment and Customer.io.

Strong background in AWS, particularly in the context of data integration and warehousing.

Experience in managing cross-functional teams and mentoring key team members to drive project success.

Knowledge of both B2B2C and B2C marketing strategies, with a particular emphasis on healthcare, food delivery, or similar industries.