83 applicants

Company

Pigment · 1 day ago

Head of Marketing - North America

Full-time

Remote

Director/Executive

$250K/yr - $275K/yr

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AnalyticsBusiness Development

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Build, manage, and mentor a high-performing marketing team. Foster a culture of collaboration, innovation, and excellence, ensuring team members are aligned with the company's vision and goals.

Create and implement regional and global marketing plans, including multi-channel campaigns and events, to drive brand awareness, generate leads, accelerate pipeline, and expand our customer base. This involves setting goals, segmenting audiences, choosing tactics and channels, and measuring impact against pipeline targets.

Develop ABM campaigns for targeted accounts in collaboration with the North American GTM team. Establish ABM processes and playbooks, leveraging global resources for execution.

Oversee NA outbound marketing outreach and email marketing channels. Develop regional email nurturing campaigns, measure performance, and optimize strategies through testing and data analysis.

Work directly with GTM leaders to develop holistic Partner Marketing plans, drive engagement and accelerate Pigments partner pipeline growth.

Work closely with cross-functional teams, including Sales, Growth, Customer Success, and Global Marketing teams to align marketing efforts with business objectives and ensure cohesive execution. Collaborate with global Brand and Communications teams to develop brand awareness programs and initiatives that foster community among finance professionals.

Work closely with marketing operations to establish robust campaign reporting systems and dashboards. Conduct monthly campaign performance reviews with the GTM team.

In collaboration with global teams, develop brand awareness programs and support customer marketing initiatives focused on building a community of engaged users and thought leaders.

Partner with the content team to define content strategy and produce necessary assets, including webinars, case studies, and demos, either internally or through external partners.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B tech marketingAccount-Based Marketing (ABM)Campaign performance analysisContent strategyProject managementCross-functional collaborationEmail marketingCreative marketing execution

Required

Demonstrated experience in building, leading, and mentoring a marketing team.

Strong organizational, project management, multi-tasking, and prioritization skills, with the ability to get things done and coach your teams into doing so.

Experience managing budgets.

Proven ability to work effectively with cross-functional teams, ensuring alignment and driving collaboration across departments.

Experience in B2B tech marketing, particularly with enterprise-level organizations.

Creative and curious, with a 'can do' attitude and a passion for exploring new, innovative ways to enhance campaign performance using modern marketing tools.

Ability to work effectively with agencies and partners to deliver high-quality and creative marketing execution.

Benefits

Comprehensive medical, dental, and vision insurance for you and your dependents.

Generous time off and parental leave policies.

Employer-sponsored 401(k) plan.

Company

Pigment

Glassdoor

4.6

Pigment is a business forecasting platform that handles business strategy in real-time.

Founded in 2019

Paris, Ile-de-France, FRA

201-500 employees

https://gopigment.com

H1B Sponsorship

Pigment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (1)