Panopto · 2 days ago

Director, Corporate Marketing

Remote - US

Full-time

Remote

Director/Executive

$125K/yr - $140K/yr

8+ years exp

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Responsibilities

Work with the VP of Marketing to develop and implement a comprehensive brand strategy that aligns with the company's goals and values.

Define the brand's unique selling proposition and competitive advantage in the market.

Manage Panopto’s brand identity, including brand guidelines, logos, visual assets, and brand messaging.

Oversee the creation, management, and optimization of web content to ensure it reflects the company’s brand voice, messaging, and goals.

Develop and manage a robust blog strategy to drive engagement and thought leadership.

Create and maintain a dynamic content calendar that aligns with marketing campaigns and corporate goals.

Develop compelling case studies, customer references, and other customer-focused content.

Work with product management, marketing and sales to help implement product marketing strategies.

Coordinate with the greater marketing team to identify and fill gaps in the buyer’s journey.

Drive the content strategy through the development of high-impact messaging and attention-grabbing media and visuals that resonate with our target audience.

Work with the broader marketing team to build and execute content-driven campaigns.

Shape Panopto’s story, narrative and all of our content-driven campaigns, evolving and maintaining brand and narrative consistency and standards across channels and campaigns.

Lead the creation and execution of messaging strategies that resonate with target audiences and differentiate the brand in the market.

Ensure consistency of messaging across web, social media, email campaigns, newsletters, and marketing materials.

Define and execute a comprehensive webinar and event strategy to engage prospects, customers, and partners.

Partner with cross-functional teams to ensure seamless execution and impactful event outcomes.

Design and implement initiatives to build and sustain strong customer relationships, including newsletters, user groups, and customer-focused webinars.

Foster customer advocacy through programs like case studies, testimonials, review site engagement, and office hours.

Collaborate with product and sales teams to identify and highlight customer success stories.

Oversee the company’s social media strategy and execution to amplify reach, drive engagement, and build community.

Stay abreast of trends and innovate to strengthen the company’s social presence.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Corporate MarketingContent StrategyDigital MarketingWebinars ManagementCustomer Advocacy ProgramsSocial Media StrategyProject ManagementEditing SkillsData-Driven Decision MakingStrategic Thinking