Athletic Greens · 5 hours ago
Senior Manager, CRO
Remote - US
Full-time
Remote
Senior Level
$110K/yr - $135K/yr
5+ years exp
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Responsibilities
Conduct in-depth analysis of website traffic and user behavior to identify opportunities for optimization across all stages of the web funnel .
Design, execute, and analyze A/B and multivariate tests to improve key metrics such as conversion rate and revenue.
Support promotional strategy for acquisition, analyzing and planning what offers resonate best with customers to drive conversion.
Craft a clear, prioritized testing roadmap that focuses on optimizing various funnel experience for increased conversion.
Partner with Engineering team to build and refine back-end tests, ensuring robust and reliable testing methodologies.
Build landing pages to support the Acquisition team using our internal tool and and work alongside the Product Design team to create and refine new landing pages, ensuring they align with brand standards and effectively meet business objectives.
Oversee the optimization of the home page, sales landing pages, sales funnel, checkout bounce and start rates, monitoring these metrics daily and making data-driven adjustments, as needed.
Work closely with external media buyer partners to create a cohesive ad to landing page experiences, testing different benefits and persona angles to increase CVR.
Deep-dive into performance data, utilizing web analytics and other tools to monitor key metrics, gain insights into conversion drivers and provide comprehensive reports on test results and ongoing experiments, partnering with the Analytics team for deeper analysis, as needed.
Partner with the Customer Insights team to understand segmentation and personas, ensuring landing pages are designed with these insights in mind.
Use stakeholder engagement, qualitative and quantitative research and prioritization frameworks to build a rolling testing roadmap aligned to customer needs and business objectives.
Define and develop processes to ensure high quality stable experiences whilst balancing long-run priorities and short term opportunities.
Stay updated on new trends and best practices in CRO and UX design.
Qualification
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Required
Bachelor’s degree in Marketing, Business, Psychology, User Experience, or a related field.
5+ years experience with Conversion Rate Optimization tactics with Direct to Consumer brands.
Proven ability to lead and mentor teams, ensuring efficient workflow and successful project delivery.
Rounded product expertise with experience across design, data, user research, marketing/growth and engineering.
Strong cross functional operator, with the ability to work effectively with media buyers, creative strategists, designers and developers.
Exceptional problem-solving abilities with an analytical and data-driven thinker with the ability to thrive in a fast-paced environment.
A proactive ownership mentality, with a hands-in approach to take responsibility and rolls up sleeves to get things done.
Working knowledge of Shopify, including liquid, metafields, app integrations, and theme customization.
Excellent written, presentation, and verbal communication skills.
Preferred
Familiarity with AI technologies and their applications in marketing is a plus.
Experience with Heap Analytics is a plus.
Benefits
Competitive compensation and performance-based incentive plans.
A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
A high-growth, dynamic environment with opportunities for your direct impact to be felt.
Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
In-person team meetups for optimal collaboration, team building and accelerating productivity.
A work environment and culture that is based on high performance, productivity and continuous improvement.
The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
Access to AG1 products and branded swag.
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
All other benefits and insurances as required by law, based on your specific country of residence.
Company
Athletic Greens
Athletic Greens is a global health company empowering people to take ownership of their health through Foundational Nutrition.
201-500 employees
H1B Sponsorship
Athletic Greens has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Growth StageTotal Funding
$115MKey Investors
Alpha Wave GlobalSC.Holdings
2022-01-25Series Unknown· $115M
2021-07-21Angel· undefined
Leadership Team
Kat Cole
Chief Executive Officer and Board of Directors
Chris Ashenden
Founder
Recent News
2024-11-19
2024-05-24
Company data provided by crunchbase
