Athletic Greens · 5 hours ago
Director, Paid Media
Remote - US
Full-time
Remote
Director/Executive
$140K/yr - $175K/yr
8+ years exp
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Responsibilities
Oversee comprehensive paid media strategies across social, search, display, programmatic, TV and OOH.
Optimize paid media budgets based on a deep understanding of measurement across channels and different sources of truth (attribution, MMM and incrementality).
Lead the strategic planning of high-impact campaigns, integrating insights from Analytics and Customer Insights.
Partner closely with creative strategy team to fuel paid media channels with direct response ads that convert.
Innovate and advance the paid media approach of AG1 by exploring and implementing emerging technologies, channels and platforms.
Establish and nurture partnerships with key media agencies, vendors and industry leaders to enhance campaign effectiveness and expand reach.
Set and monitor performance benchmarks, providing key insights and recommendations for continuous improvement and strategic adjustments.
Ensure alignment of paid media strategies with overall brand positioning and marketing initiatives, driving cohesive messaging and impactful results.
Inspire and lead team, fostering an environment of excellence, innovation and collaboration.
Stay ahead of industry trends and competitive dynamics, ensuring paid media strategies at AG1 are cutting edge and effective.
Qualification
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Required
8-10+ years of experience in paid media strategy and execution, with a proven track record of leading successful multi-channel campaigns.
Expertise in managing large-scale media budgets and achieving substantial ROI across various digital platforms, including search, social, display, programmatic, OOH and TV.
Deep understanding of paid media channels with hands on keyboard experience.
Thorough direct response creative strategy expertise across all channels.
Strong analytical skills, with experience in setting performance benchmarks, analyzing results from multiple data sources (attribution, MMM and incrementality tests) and deriving actionable insights for optimization.
Demonstrated leadership capabilities, with experience in mentoring and managing team to drive high performance and innovation.
Excellent communication skills, capable of presenting complex strategies and results to leadership and key stakeholders.
A strategic mindset with a focus on aligning media efforts and brand objective.
Proven ability and interest to stay ahead of industry trends and integrate new technologies and approaches into media strategies.
Strong partnership skills, with experience collaboration with media agencies, vendors and cross-functional teams to achieve campaign success.
Experience working with high-performing, cross functional teams and senior leaders.
Strong interpersonal, written communication, and organizational skills.
Preferred
A full life outside of work with personal passions and hobbies!
Benefits
Paid holidays
Company-wide mental health days
Unlimited PTO (based on your country of residence)
In-person team meetups for optimal collaboration, team building and accelerating productivity
Monthly subscription of AG1 at no cost to you
Access to AG1 swag
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members
Company
Athletic Greens
Athletic Greens is a global health company empowering people to take ownership of their health through Foundational Nutrition.
201-500 employees
H1B Sponsorship
Athletic Greens has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Growth StageTotal Funding
$115MKey Investors
Alpha Wave GlobalSC.Holdings
2022-01-25Series Unknown· $115M
2021-07-21Angel· undefined
Leadership Team
Kat Cole
Chief Executive Officer and Board of Directors
Chris Ashenden
Founder
Recent News
2024-11-19
2024-05-24
Company data provided by crunchbase
