Agiloft · 18 hours ago

Digital Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $110K/yr

5+ years exp

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Business Process Automation (BPA)CRM

Growth Opportunities

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Responsibilities

Manage the ongoing maintenance and development of our company website, ensuring it aligns with our brand identity and marketing objectives.

Ensure website content is aligned with messaging and branding strategies.

Coordinate with other teams to update and maintain content on the site as needed.

Collaborate with design and content teams to create engaging and visually appealing website experiences.

Monitor website performance metrics and make data-driven recommendations for improvements.

Analyze user behavior and data to identify pain points and opportunities for improvement.

Manage personalization strategy to deliver engaging experiences to target audiences based on their needs and pain points, to improve conversion rates.

Manage A/B testing & optimization roadmap to iterate website improvements.

Manage content updates aligned with strategy and guidance from partner agencies.

Ensure website content, meta tags, and headers are kept updated and optimized.

Implement technical SEO improvements as needed or directed.

Monitor and analyze website performance metrics to track SEO progress and identify optimization opportunities.

Other duties as assigned.

Qualification

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Digital MarketingWebsite ManagementSEOWordPressContent MarketingSocial Media ManagementGoogle AnalyticsA/B TestingMarketing Automation PlatformsHTMLCSSB2B Experience