Alpha Lion ยท 6 days ago
Creative Strategist
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Conduct in-depth research on consumer trends and competitor campaigns to inform creative strategies. Identify opportunities to differentiate and optimize our ads.
Build and refine customer personas based on data, identifying key pain points and desires to guide content creation.
Present new creative angles during weekly ideation calls and continuously iterate based on performance data to unlock new winning campaigns.
Craft clear, detailed briefs and scripts that align with campaign objectives, collaborating with directors and producers to ensure feasible execution.
Establish and manage a pipeline of creative talent, delivering briefs, and scripts. QA raw assets and ensure proper filing and naming conventions for final assets.
Regularly analyze campaign performance, refine creative assets, and participate in performance review meetings to ensure data-driven improvements.
Work with teams across Production, Post-Production, and other departments to ensure seamless communication and alignment during campaign development.
Evaluate and refine creative processes, introducing tools and technologies to streamline workflow and enhance efficiency.
Qualification
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Required
5+ years of experience in creative strategy, with a strong background in digital advertising and performance marketing.
Proven expertise in developing high-impact static and video ads that achieve performance targets such as ROAS.
In-depth understanding of consumer psychology and data-driven creative processes.
Strong experience in A/B testing, performance analysis, and campaign optimization.
Excellent skills in creative brief writing, script development, and leading production teams.
Cross-functional collaboration experience with production, post-production, and performance marketing teams.
Strong knowledge of market trends, competitor analysis, and customer persona development.
Ability to manage creative processes efficiently, ensuring high-quality deliverables and continuous workflow improvement.
Preferred
You thrive in creative, fast-paced environments, driving projects with passion and a constant desire to innovate.
You are highly collaborative, working effectively with diverse teams to bring ideas to life.
You rely on data, not just intuition, to inform your creative decisions, ensuring your strategies are backed by solid insights.
You embrace transparency and honesty, fostering trust and better decision-making within the team.
You proactively anticipate challenges and opportunities, adapting quickly to deliver successful results.
Benefits
$120/month Employee Stipend
120 hours PTO per year
PTO on your birthday
PTO Quality life event
Company
Alpha Lion
Alpha Lion is an active nutrition company, best known for disrupting the industry with innovative sports performance products.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Troy Adashun
Co-Founder/Chief Creative Officer
Company data provided by crunchbase
