Spark Networks · 10 hours ago
Paid Media Director
United States
Full-time
Remote
Director/Executive
8+ years exp
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Responsibilities
Develop and execute a comprehensive paid media strategy to drive user acquisition and revenue growth.
Oversee and manage campaigns across paid search, paid social, programmatic, and other digital channels, ensuring alignment with company goals.
Lead budget planning and allocation, optimizing spend to maximize ROI while maintaining efficiency metrics such as CAC.
Collaborate with creative and content teams to develop high-performing ad creatives that resonate with target audiences.
Partner with analytics teams to establish and track KPIs, create dashboards, and report on campaign performance.
Identify new opportunities for growth, including emerging channels and innovative ad formats, to diversify acquisition efforts.
Work closely with the CRM and lifecycle marketing teams to align paid efforts with retention strategies, driving customer lifetime value.
Manage relationships with external partners, agencies, and vendors, ensuring best-in-class execution and support.
Stay current with industry trends, tools, and best practices to continuously improve paid media strategies.
Build and lead a high-performing team, fostering a culture of innovation, collaboration, and data-driven decision-making.
Qualification
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Required
8+ years of experience in digital marketing with a focus on paid media, including 3+ years in a leadership role.
Proven track record of managing large-scale budgets and delivering measurable results across multiple channels.
Deep expertise in paid search (e.g., Google Ads), paid social (e.g., Meta, TikTok), and programmatic platforms (e.g., Adtheorent, TradeDesk).
Strong analytical skills with experience in tools like Google Analytics, Sigma, or Looker.
Knowledge of attribution modeling, customer journey mapping, and advanced audience targeting strategies.
Excellent communication and leadership skills, with the ability to influence and align cross-functional teams.
Experience working in fast-paced, high-growth environments, ideally in subscription-based or e-commerce businesses.
Experience managing agencies and vendors, ensuring accountability and top-tier performance.
Experience with A/B testing tools and techniques to optimize campaign performance.
Strong understanding of customer acquisition cost (CAC), lifetime value (LTV), and other key marketing metrics.
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Benefits
Medical, Dental, & Vision Insurance
Employer Paid Basic Life Insurance
401(k) Retirement Plan & Company Match
FSA, DCA, and Commuter Benefit Plans
Company Paid Holidays
Flexible Time off
Company
Spark Networks
Spark Networks a global dating company with a widening portfolio of premium & freemium apps.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$11.3M2022-02-15IPO· undefined
2016-09-02Post Ipo Equity· $1.3M
2016-02-09Post Ipo Debt· $10M
Leadership Team
Eric Eichmann
Chief Executive Officer
Tobias Plaputta
CTO
Recent News
Company data provided by crunchbase
