RapidSOS · 23 hours ago

Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $115K/yr

5+ years exp

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Responsibilities

Define and execute go-to-market strategies for public safety-focused products.

Develop positioning and messaging that resonate with public safety professionals, emphasizing product value and differentiation.

Partner with Product and Engineering teams to understand product functionality and simplify complex concepts for the field.

Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts.

Act as the voice of public safety within RapidSOS, advocating for customer needs in product and marketing discussions.

Build strong partnerships across teams to drive alignment on priorities and goals.

Create and deliver training materials, sales enablement collateral, and messaging frameworks to empower Sales and Customer Success teams.

Support field teams with impactful storytelling, ensuring they are equipped to communicate the value of RapidSOS solutions to public safety audiences.

Gather and analyze quantitative and qualitative feedback from the field, customers, and public safety stakeholders to inform product and marketing strategies.

Continuously refine product messaging and positioning based on data insights and real-world feedback.

Qualification

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Product MarketingGo-to-Market StrategiesData AnalysisSales EnablementCross-Functional CollaborationSalesforceHubspotInternal Training ProgramsProactive Self-Starter

Required

5+ years of experience in marketing or product roles, including a minimum of 2 years with responsibilities in product marketing, paired with a strong background in the public safety sector.

Proactive self-starter who can push through ambiguity and drive momentum toward important goals.

Comfortable analyzing quantitative and qualitative signals to understand performance and make informed adjustments.

Skilled at rallying cross-functional teams toward shared goals and fostering alignment.

Capable of engaging in technical discussions with Product and Engineering teams and simplifying complex concepts for non-technical audiences.

Strong written, verbal, and interpersonal communication skills with attention to detail.

Ability and willingness for occasional travel.