AIMerch · 5 hours ago

App Growth Manager

United States

Full-time

Remote

Mid Level

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AnalyticsInformation Technology

Hiring Manager

Veronika Kairova

Insider Connection @AIMerch

Discover valuable connections within the company who might provide insights and potential referrals.
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Responsibilities

Create and manage targeted campaigns to boost app downloads and user growth.

Leverage channels like affiliate marketing, programmatic ads, Google Ads, email marketing, and fintech platforms.

Combine paid and organic strategies to attract high-quality users.

Analyze user journeys, address drop-offs, and refine conversion funnels.

Test and improve ads, landing pages, onboarding, and in-app experiences.

Optimize app store presence to improve rankings and downloads.

Conduct keyword research, competitive analysis, and implement feedback-driven changes.

Monitor key metrics like CAC, CPI, LTV, and retention using tools such as Firebase, Appsflyer, and Adjust.

Provide data-driven insights and reports to enhance campaign performance.

Work closely with product, development, and creative teams to align marketing with app improvements.

Build partnerships with fintech promotion platforms and affiliates.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

User Acquisition StrategyASOApp SEOGoogle AdsFirebaseAppsflyerAdjustPerformance Tracking Tools