Pettable ยท 7 hours ago
CEO
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PetVeterinary
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Responsibilities
Own and be accountable for rapid growth and the business P&L.
Drive the company's profitability and growth, identifying and capitalizing on new opportunities to expand our services and impact. You'll need to be comfortable being an individual contributor where needed and then bring in resources when the time is right.
Lead, inspire, and grow our talented team, fostering a culture of innovation, collaboration, and compassion.
Own and develop the strategic vision of the business in coordination with the board of directors.
Brainstorm, strategize, scope, and work with the team to execute numerous growth marketing initiatives to help drive business growth and learning. This will include paid media, organic, affiliate, and retention marketing.
Design operational and testing frameworks to identify and optimize growth campaigns that improve efficiency and scale.
Manage growth analytics and insight tools to drive performance across all funnels.
Identify, test, and scale new customer acquisition channels.
Qualification
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Required
Demonstrated experience building businesses and leading teams.
Skill in recruiting, leading, and coaching team members.
Experience driving operational excellence at scale.
Deep expertise across all growth marketing areas mentioned above (paid media, organic and paid social, SEO, partnerships, growth product, and retention marketing). You've played the part of a full-stack performance marketer and understand how to engineer rapid business growth.
Deep analytical and strategic expertise across growth modeling, funnel optimization, A/B testing, growth product, and digital marketing.
Analytical and data-driven background, with a proven ability to extract valuable insights and narratives from large data sets.
Being an exceptional communicator is a strong plus, adept at building relationships with diverse stakeholders and conveying the mission and impact of Pettable to a wide audience.
You love driving growth. From big-picture strategic ideation to diving hands-on into the weeds to optimize a Google Ads campaign or tweak and test a creative design, you wake up excited about unlocking new paths to hyper growth every day.
You are passionate about learning and constantly expanding your expertise in every possible growth area, including paid media, organic and paid social, SEO, partnerships, growth product, and retention marketing.
You are ready to bet big on yourself. You'd rather take big swings than settle into the mundane safety of being a cog in an established corporate process.
You want to break new ground and disrupt the world of mental health.
You are not above tackling small challenges head-on, but you also know how to delegate and onboard support when doing so is advantageous.
You are a natural leader of people. You can make complicated things simple and foster an environment of rapid execution, learning, and fun.
You are entrepreneurial and relentlessly resourceful.
You are genuine and bring an enthusiastic, professional demeanor. We have a very strict no-jerk policy and do not tolerate intellectual arrogance.
You have excellent communication skills.
You have a test-and-learn mindset as businesses and markets evolve.