PMG · 2 weeks ago
Client Strategy Lead - Media
Dallas, TX
Full-time
Hybrid
Mid, Senior Level
4+ years expPMG is a global independent marketing services and technology company that seeks to inspire people and brands. The Client Strategy Lead will design and deliver full-funnel media strategies, manage client relationships, and ensure effective communication between clients and internal teams to drive exceptional media outcomes.
AdvertisingBrand MarketingContent MarketingCreative AgencyDigital Marketing
Responsibilities
Build and nurture client relationships through thoughtful communication, actively deepening your understanding of client goals, and proactively identifying opportunities to enhance their strategies
Craft tailored, full-funnel media plans that blend digital and traditional channels, optimizing budget allocations, channel mix, and flighting strategies using data-driven insights and planning tools
Partner with media teams to oversee budget management and forecasting, ensuring that media spend remains aligned with client goals while allowing for agility and timely optimization
Solve complex issues with confidence and efficiency, supporting your team to exceed expectations and engaging with leadership when needed for strategic direction
Collaborate with senior leadership and channel teams to create, refine, and present compelling media plans, strategic insights, and thought leadership materials using Keynote or PowerPoint
Act as a key liaison, bridging communication between clients, internal teams, and external partners to advance omnichannel strategies and drive exceptional media outcomes
Define clear, measurable digital marketing objectives in collaboration with clients and the PMG strategy, media, and analytics teams to ensure impactful campaign execution
Continuously monitor and assess campaign performance, developing data-driven reports and dashboards to provide clients with actionable insights and recommendations
Manage omnichannel campaign budgets, proactively adjusting allocations as necessary and troubleshooting any performance issues that may arise
Organize, develop, and present key client reporting deliverables across media channels, ensuring clarity, accuracy, and actionable insights
Drive the testing and learning agenda for campaigns, reporting on results and facilitating incremental testing across all channels to foster continuous improvement
Stay agile in a fast-paced environment with shifting priorities, maintaining timely and effective communication across teams
Stay up-to-date on industry trends, emerging media platforms, and technological innovations, providing clients with forward-thinking insights and strategies for growth
Build a comprehensive understanding of each client’s business by analyzing industry trends, target audiences, and competitors to create highly relevant, effective media strategies
Ensure operational excellence and project management success by maintaining organized schedules, prioritizing projects, and optimizing team workflows
Qualification
Required
4+ years of experience in Client Strategy, with a bachelor's degree or equivalent work experience
Lead portions of client business with confidence, applying strong knowledge of integrated marketing strategy and media planning to drive cross-channel success
You are experienced in translating campaign performance and analytics into actionable insights that inform strategic decisions
Partner closely with media, creative, and analytics teams to ensure alignment from strategy through execution and reporting
You contribute to the creation of strategic decks, POVs, and performance reviews, clearly articulating opportunities and recommendations to clients
Help oversee workflows and internal communications, supporting seamless delivery and cross-functional coordination
You bring a balance of critical thinking, attention to detail, and collaborative spirit to every project and partnership
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel
Benefits
Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Company
PMG
PMG is a digital agency.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
George Popstefanov
Founder & CEO
Andrea Terrassa
Chief Operating Officer
Recent News
2025-11-12
2025-11-11
Company data provided by crunchbase