Pilot.com · 2 days ago

Sr. Demand Generation Manager, Technology

United States

Full-time

Remote

Senior Level

$106K/yr - $215K/yr

7+ years exp

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Responsibilities

Develop and execute on a comprehensive demand generation strategy in the Technology Vertical that supports our business and growth goals.

Ensure the strategy aligns with company goals, integrating with product priorities, sales initiatives, and marketing objectives.

Work closely with sales teams to understand their objectives, challenges, and feedback.

Align strategies and campaigns with sales goals to support lead and pipeline generation.

Facilitate sales and marketing alignment making sure were getting insights, sharing campaign performance, and adjusting tactics with feedback from sales.

Work with sales and product teams to develop messaging, positioning, and outreach tactics that engage prospects and accelerate pipeline generation.

Plan and implement omni-channel campaigns across web, SEO, email, social, content, and events. Forecast, track and report on campaign performance.

Run experiments in new channels and test campaign variables that will optimize performance.

Collaborate with product teams to create compelling content that resonates with the target audience and drives lead generation.

Utilize content across channels to engage prospects and nurture leads throughout the sales funnel.

Build omni-channel lead generation programs.

Oversee the lead lifecycle from lead creation through sales handoff, including lead gen, timely sales follow up, defining MQLs, building nurture programs that engage prospects.

Create repeatable, scalable, always-on nurture programs that drive MQLs, meetings, and pipeline.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand Generation StrategyB2B Sales ExperienceMarTech Stack KnowledgeCampaign Performance AnalysisOmni-channel CampaignsLead Generation ProgramsData AnalysisContent DevelopmentSales AlignmentCollaboration SkillsProject Management

Required

7+ years of working experience with 5+ years hands-on experience in Demand Generation at a high-growth, high-velocity, B2B sales lead company, with exposure to selling into venture-backed startups.

Extensive marketing channel expertise spanning paid ads, direct mail, webinars, field events, etc. and how to package these into campaigns to drive leads and sales opportunities.

Approach demand gen with an experimental mindset and are comfortable with data analysis to measure program impact. Familiarity with attribution, campaign performance and forecasting.

Working knowledge of our MarTech stack - SFDC, Marketo, Bizible/Marketo Measure.

Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously.

Expert communicator and collaborator. Experience in working with multiple stakeholders to drive a project or program to success.