200+ applicants

Company

HubSpot · 3 days ago

Content Strategist, YouTube Growth

United States

Full-time

Remote

Mid Level

$70K/yr - $105K/yr

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Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Identify new videos to be produced for several key YouTube channels based on search demand, competitive analysis, and alignment with our key persona(s)

Support the media team with managing a monthly editorial calendar and brief system for new video recommendations

Identify potential influencers/creators for YouTube partnerships based on their reach, audience, and ability to drive demand for HubSpot

Develop and nurture strategic relationships with the teams who create and do CRO for our video content to increase business impact; you will be seen as a key YouTube SEO advisor

Perform ongoing analysis and compile findings, recommendations, and insights into a report to stakeholders (for YouTube and the Creators program)

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

YouTube SEOYouTube channel growthInfluencer identificationData analysisContent strategyProject managementPassion for diversityRelationship building

Required

understand SEO’s role in increasing visibility for a YouTube channel

have experience starting and/or growing a YouTube channel through search and driving leads from a YouTube channel is a plus

can identify good-fit video influencers and Creators for our Partnerships team to reach out to; can analyze existing partnerships and make recommendations on which to further invest in versus deprioritize.

are excellent writers and communicators. You’re effective at communicating data-driven ideas to a creative team.

have experience with planning strategic initiatives and project managing implementation. Experience leading cross-functional initiatives is a plus.

have strong relationship-building and nurturing skills.

are comfortable with ambiguity and capable of finding creative solutions. You’re curious by nature and thrive on experimenting with new ideas.

love data; possess the ability to synthesize quantitative and qualitative insights into actionable steps, use it to communicate the performance of your initiatives as well as pitch new areas of opportunity to explore.

enjoy a balance of independent and collaborative work.

have a passion for diversity, inclusion, and belonging. You’re an ally to underrepresented communities, seek to understand experiences different from your own, and lead with empathy.

Benefits

Equity plan to receive restricted stock units (RSUs)

Overtime pay

Company

HubSpot

Glassdoor

4.0

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

Founded in 2006

Cambridge, Massachusetts, USA

5,001-10,000 employees

http://www.hubspot.com

H1B Sponsorship

HubSpot has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (61)

2022 (103)

2021 (88)

2020 (33)