Rocket Lawyer · 1 day ago

Manager Social Media and Public Relations (Part-Time, Remote in North Carolina)

North Carolina, United States

Part-time

Remote

Mid Level

$40/hr - $60/hr

3+ years exp

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Law EnforcementLegal

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Responsibilities

Own Rocket Lawyer’s social strategy and editorial calendars across all social media platforms s to reach and engage our priority audiences

Own Rocket Lawyer’s communications strategy to drive brand awareness and credibility among our priority audiences through high-quality PR coverage in top-tier and industry specific media outlets

Manage day-to-day execution of social media calendar, communications initiatives, and audience engagement, from ideation to publication and community management

Craft copy for social media channels and PR related activities including public announcements, presentations, blog posts, white papers, and social media content, that captures the voice of Rocket Lawyer

Develop social plans and support communications initiatives for major product launches, events, and initiatives

Collaborate with cross-functional teams to identify content and PR opportunities and execute on social campaigns

Work with external influencers to harness their expertise, creating and promoting content and events

Effectively manage relationships and investment with Rocket Lawyer’s PR agency to deliver high-impact results that amplify our key messages

Stay attuned to the digital pulse and monitor the social landscape to identify emerging trends, competitor activities, and upcoming innovations

Actively monitor news trends and make recommendations on associated media strategy

Report on social media performance to internal teams and partners, consistently providing recommendations, updates, and improvements based on findings

Qualification

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Social media marketingCommunications strategyPR agency collaborationDigital media toolsProject managementStakeholder managementTech industry experienceCreative thinker

Required

3+ years experience owning social media marketing and communications strategy for a challenger brand

Deep working knowledge of social best practices across popular social media platforms – Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.

Outstanding writing skills and ability to craft compelling posts and announcements for complex stories that resonate with diverse audiences

Hands-on knowledge of digital media tools – digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content; Video creation/editing skills are a bonus

Experience working with a PR agency to ensure on time delivery of our communications strategy

Examples of work demonstrating the ability to create fun, high-quality, engaging innovative social media content and campaigns

Creative thinker with an innate visual aesthetic

Strong stakeholder management and project management skills with the ability to manage multiple projects simultaneously

Experience balancing as our team's needs and priorities evolve. Creative, strategic thinker with a passion for technology and innovation

Bachelor’s degree in Communications, Marketing, Journalism, or a related field