Discord · 13 hours ago

Head of Lifecycle Marketing

San Francisco, CA

Full-time

Remote

Director/Executive

$257K/yr - $283K/yr

12+ years exp

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Responsibilities

Building our lifecycle marketing strategy. Develop and implement lifecycle marketing strategies rooted in the customer journey, with an initial focus on our player audience.

Identifying new pathways for growth at Discord. Identify and evaluate new opportunities for growth across paid and owned channels, building strong business cases and justifications for investment across all our key audiences.

Own & Execute the Growth Roadmap: Lead the creation and execution of growth marketing roadmaps, identifying key technical tools, resources, and innovative approaches to unlock growth.

Cross-Functional Collaboration: Partner closely with Product, Engineering, and Data Science teams to identify and deliver the technical requirements needed to support growth initiatives.

Data-driven optimization. Leverage quantitative insights to optimize the customer journey, working closely with research and data science to pinpoint opportunities and eliminate gaps.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle MarketingGrowth MarketingData-Driven OptimizationQuantitative AnalysisCross-Functional CollaborationMedia BuyingIndustry Enthusiasm

Required

12+ years of experience in marketing with a strong focus on growth and lifecycle marketing.

Proven ability to work closely with Product, Data Science, and Engineering teams to shape and implement marketing technologies.

A strong grasp of quantitative data coupled with excellent judgment to refine strategies and ask the right questions.

A deep passion for Discord’s mission, our business, our products, what we’re building for our customers, and the gaming industry at large.

Demonstrated ability to operate with empathy, agility, and flexibility in a hybrid, collaborative and fast-paced environment with team members, colleagues, and cross-functional partners.

A strong interest in gaming and the broader industry, sharing the passion of our customers and employees.