Mavely · 7 hours ago
Senior Manager of Digital Marketing
United States
Full-time
Remote
Senior Level
$150K/yr - $170K/yr
7+ years exp
Maximize your interview chancesAffiliate MarketingConsumer Goods
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Responsibilities
Build and manage a digital marketing team
Strategize and execute digital and social advertising campaigns
Technical setup, testing, optimization of digital advertising with profitable results, including conversion tracking compatible with proprietary Mavely software
Serve as the project manager and strategy owner for SEO
Manage and grow our contact lists, create target segmentations, and execute personalized campaigns
Manage and create reports in analytic tools such as Hubspot, SEO software, Google Analytics, and social management platforms to inform and communicate strategies and results
Collaborate with Product Marketing to conceive and execute targeted in-app campaigns within the Mavely platform
Set and track KPIs surrounding email, digital, and social campaign performance and report on progress
Collaborate with Marketing team to inform content strategy on our website, social channels, and app store listings
Oversee the digital marketing budget to support business objectives while meeting or exceeding cost per lead and return on ad spend targets
Qualification
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Required
7-8 years of digital marketing and digital advertising experience
3+ years of experience as a people manager
Advanced knowledge in Google Analytics and social media platforms, like TikTok, LinkedIn, and Meta (Facebook & Instagram)
Proven experience driving lead generation through digital marketing strategies
Experience setting up and managing pixels, conversions, and ad account integrations through Google Tag Manager, Segment, or related tools
Ability to provide examples of building digital advertising accounts and campaigns from the ground up and the return on ad spend they generated
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Experience in optimizing websites and landing pages
Experience with A/B and multivariate experiments
Ability to produce insightful marketing reports
Rigorous standards for quality assurance and data hygiene
High technical proficiency in digital marketing platforms
Proficient written skills with ability to understand and maintain brand consistency
Ability to prioritize tasks while maintaining a consistently high level of quality
Ability to both conceive and execute strategies independently and cross-functionally
Strong relational and communication skills
Strong project management skills
Self-motivated
Able to excel in a deadline-driven environment
Able to work with all levels of management
Must be analytical
Preferred
Experience working in the tech industry or a high-growth startup a plus
Bachelor’s degree in marketing, communications, engineering / computer science, business, advertising, or similar preferred
Company
Mavely
The social commerce platform for the everyday influencer, those who engage their community in an authentic, trusted and diverse way.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$1MKey Investors
PivotNorth Capital
2021-11-10Acquired· undefined
2019-08-21Seed· $1M
Leadership Team
Evan Wray
Co-founder, CEO
Sean O'Brien
Co-Founder, CTO
Recent News
Adweek Online
2023-05-23
Company data provided by crunchbase
