Jiffy.com ยท 8 hours ago
Sr. Manager, Lifecycle Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
5+ years exp
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Responsibilities
Develop and implement a robust lifecycle marketing strategy, encompassing retention, win-back, cross-sell, onboarding, and promotional campaigns
Create strategies to engage and convert new customers, including educational welcome series and first-purchase incentives
Develop and optimize audience segmentation strategies to deliver targeted, relevant communications to specific customer cohorts
Design campaigns triggered by key actions or inaction, such as cart abandonment, product views, or inactive customers, to drive conversion
Build programs that drive repeat purchases and long-term loyalty, leveraging customer insights to reduce churn
Design initiatives to re-engage lapsed customers and bring them back into the fold, targeting specific lifecycle points (e.g., 30, 60, 90 days post-purchase)
Identify opportunities to increase average order value (AOV) and frequency through cross-sell and upsell campaigns, educating customers about premium products
Plan and execute lifecycle marketing strategies for peak seasons or major events, driving incremental revenue
Build campaigns to generate reviews, testimonials, and referrals to amplify word-of-mouth growth and drive advocacy
Ensure lifecycle messaging is consistent and aligned across email, SMS, push notifications, and other channels
Optimize transactional emails to reinforce brand trust and drive upsell opportunities
Use data and experimentation to test creative, copy, timing, and workflows to continuously improve program performance
Define KPIs, monitor performance, and deliver actionable insights to key stakeholders
Qualification
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Required
5+ years in lifecycle marketing, retention marketing, or CRM roles, with demonstrated success in building and scaling programs
Hands-on experience with ESPs (e.g., Klaviyo, Braze, Iterable), customer data platforms (CDPs), and analytics tools like Google Analytics
Strong skills in segmentation, cohort analysis, and performance tracking, with the ability to use data to inform strategy and measure results
Ability to craft high-level strategies while being hands-on with execution in a fast-paced environment
Experience crafting and optimizing integrated campaigns across email, SMS, push notifications, and other customer touchpoints
Entrepreneurial spirit with the ability to prioritize, multitask, and execute with limited resources
Proficiency in using data to predict churn, personalize messaging, and optimize engagement across the lifecycle
Ability to work with detailed customer models, such as RFM (Recency, Frequency, Monetary) analysis, to create highly targeted campaigns
Deep understanding of the customer journey and how to drive growth through retention, loyalty, and advocacy
Benefits
Generous compensation and employer paid benefits (Medical, Vision and Dental)
Annual wellness and professional development stipend
Perks of getting lots of clothing!
Company
Jiffy.com
Jiffy.com is the #1 US online reseller of blank imprintable clothing.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
