The Hershey Company · 10 hours ago
Supervisor, Social Media Care
Hershey, PA
Full-time
Remote
Entry, Mid Level
2+ years exp
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Responsibilities
Determine the US coverage schedule, keeping the team’s global responsibilities in mind.
Establish and lead social media engagement training for the global team to ensure consistent response and usage across regions.
Support team with best practices, system issues, engagement questions, and escalated/sensitive cases as needed
Develop, execute, and evaluate the strategy for consumer engagement.
Facilitate and foster effective and authentic relationships with consumers on Facebook, Twitter, and Instagram
Work closely with Consumer Insights, Digital, Marketing, Corporate Communications, and Brand PR to execute an integrated social media plan and analyze the digital space effectively.
Monitors trends in social media consumer contacts and tracks feedback on new products/topics.
Facilitate and foster effective and authentic relationships with consumers/fans on all social media channels.
Responsible for writing and responding to consumers via brand social media channels and creating alignment with traditional contact channels within Consumer Relations.
Track feedback on new products
Handle escalated cases brought forth by team members.
Collaborate with internal stakeholders on which products and topics to track, establish approved social media responses, and ensure communication on trends and new product feedback.
Explore the new and upcoming channels and tools and recommend implementation as necessary.
He/she may be tasked to lead system integration and channel expansion projects related to social media engagement, listening, and reporting.
Maintain schedule of engagement, and brand playbook.
Monitor and ensure SLAs are met.
Qualification
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Required
BA/BS in Communications, PR, English, Marketing or other related field
Minimum Bachelor degree
Minimum of 2 years of professional experience handling social engagement and customer care
Experience engaging with consumers
Independent self-starter
A strategic thinker with an innate desire to collaborate and execute
Friendly social media and pop culture maven
Demonstrates creativity and documented immersion in social media
Proficiency with leading social engagement tools including Sprinklr, Sprout, Hoot Suite
Must enjoy working in dynamic and fast paced environment
Deep familiarity with social media, viral and word of mouth online marketing practices
Strong data management and reporting
Excellent writing, editing, and communication skills, including an engaging written voice
Lifelong learner, adaptable to and embracing of the ever-changing and evolving social media landscape and all its related technological enhancements
Willingness to work a flexible schedule – some weekends, holidays, and evenings required
Company
The Hershey Company
The Hershey Company is a global confectionery that provides chocolates, sweets, mints, and other snacks around the world.
10,001+ employees
H1B Sponsorship
The Hershey Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (8)
2022 (6)
2021 (4)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$750M2023-05-01Post Ipo Debt· $750M
1978-01-13IPO· undefined
Leadership Team
Deepak Bhatia
Chief Technology Officer
Steve Voskuil
Senior Vice President & Chief Financial Officer
Recent News
2024-11-08
PR Newswire
2024-11-07
Company data provided by crunchbase
