Guideline · 1 day ago
Senior Marketing Manager, Content & Social
United States
Full-time
Remote
Senior Level, Lead/Staff
$144K/yr - $180K/yr
8+ years exp
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Responsibilities
Shape and execute strategy: Design and lead a forward-thinking content and social strategy that elevates our brand, reaches key audiences, and drives measurable growth. Develop editorial guidelines and an aligned content calendar that reflects company initiatives, growth goals, and market opportunities.
Manage high-velocity production: Oversee a team of contractors to create a high-volume of quality content — including copywriters, designers, and videographers. Oversee the creation of a variety of content types—blogs, ebooks, reports, videos, social posts, and webinars—delivering value at every touchpoint
Effectively collaborate and manage stakeholders: Act as the primary liaison between Marketing and other departments, especially Product and Engineering, to ensure messaging alignment and support for key initiatives. Incorporate and balance feedback from multiple stakeholders, maintaining a constructive dialogue to drive consensus.
Manage optimization of our web and social platforms: Oversee day-to-day management of our blog and social media accounts — ensuring consistent messaging, high engagement, and alignment with brand goals.
Foster executive thought leadership: Collaborate with company leaders to craft insightful content that connects our mission and values to market trends and industry impact.
Partner with legal and compliance: Ensure all content is accurate, compliant, and upholds regulatory standards.
Report on performance: Use tools like Google Analytics, Amplitude, and social platform (LinkedIn, Meta, X) insights to measure performance, track key growth and engagement metrics, and inform strategy.
Optimize for search and discoverability: Drive SEO strategy, ensuring content is optimized to boost visibility and attract high-quality traffic.
Stay ahead of the curve: Keep tabs on industry trends, competitor strategies, and new tools to ensure our content remains innovative and impactful.
Qualification
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Required
8+ years of professional experience in a content, social media, or related role, with a track record of delivering strategies that drive engagement and growth.
A results-oriented approach to aligning content efforts with broader company goals and objectives.
Exceptional writing and editing abilities, with expertise in crafting content that resonates across formats and channels.
Hands-on experience managing social platforms, analyzing performance, and optimizing strategies to build engagement and brand presence.
Strong understanding of SEO principles, including keyword research and content optimization, to enhance discoverability.
Proficiency with tools like Google Analytics, Amplitude, and social platform insights to measure success and inform decisions.
Preferred
Experience in fintech, HR tech, or payroll spaces.
Experience with video strategy, production, and more — to help us leverage that medium.
Benefits
Medical, dental, and vision insurance — We offer multiple plan options with varying company premium contributions
Opt-out credit for waiving coverage
Health Savings Account and Flexible Spending Account
Company paid disability and life insurance
Optional Voluntary life insurance
Mental health benefit navigation with Rula for employees and dependents
Paid parental leave for birthing and non-birthing parents
Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar
We use our own platform and contribute 100% of employee contributions up to 5%
1-month paid Sabbatical after 5 years of employment
Annual learning and development stipend — We reimburse approved professional development expenses, up to $750 per employee per year
Company
Guideline
Guideline is a retirement plan platform that offers the all-inclusive 401(k) and full-stack solution for growing businesses.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$339MKey Investors
General AtlanticTiger Global ManagementFelicis
2021-06-16Series E· $200M
2020-07-29Series D· $80M
2018-12-12Series C· $35M
Leadership Team
Kevin Busque
Founder and CEO
Jeremy Caballero
Co-founder, Chief Product Officer
Recent News
2024-01-31
2023-08-16
evolutionvcp.com
2022-02-24
Company data provided by crunchbase
