Flatiron School · 2 days ago

Marketing Manager

United States

Full-time

Remote

Mid Level

$70K/yr - $90K/yr

3+ years exp

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EducationHigher Education

Insider Connection @Flatiron School

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Work closely and manage account relationships with university partners to understand specific needs and tailor marketing strategies accordingly.

Manage marketing projects for several university partnerships simultaneously.

Design and execute marketing campaigns to acquire new leads and nurture prospects through to becoming students for university partners.

Ensure website content is up-to-date, engaging, and aligns with brand standards.

Collaborate closely with the Enterprise sales, Admissions, and Community teams, as well as functional specialists on the Marketing team.

Utilize SEO best practices to increase organic traffic and improve search rankings.

Develop and implement social media strategies to enhance brand presence and engagement.

Create and curate content for various social media platforms (e.g., Discord, Twitter, LinkedIn, Instagram, Facebook, YouTube).

Work with performance marketing manager to plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn Ads, Youtube, and other relevant channels.

Monitor and analyze campaign performance, adjusting strategies to maximize ROI.

Analyze funnel performance and implement improvements based on data insights.

Ensure all content is consistent with brand voice, style, and messaging.

Track, analyze, and report on the effectiveness of marketing efforts using tools such as Google Analytics, social media insights, and email marketing software.

Provide regular funnel performance reports to senior management, highlighting key metrics and actionable insights.

Qualification

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Website ManagementSocial Media MarketingEmail MarketingData AnalysisProject ManagementGoogle AnalyticsGoogle AdsFacebook AdsCustomer.ioSalesforceSprout SocialB2C MarketingB2B MarketingHigher Education ExperienceTalent Acquisition ExperienceSoftware Industry Experience