Hatch · 3 days ago

Senior Growth Marketing Manager, Social Media

United States

Full-time

Remote

Senior Level

5+ years exp

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Responsibilities

Familiarize yourself with Hatch’s brand values, voice, target audience, and product offerings.

Conduct an audit of our current social media channels, identifying areas for improvement and optimization.

Establish strong relationships with cross-functional partners in creative, content, and marketing teams.

Develop a social media content calendar and execute the first set of posts, focusing on engagement and brand alignment.

Identify relevant trends and consumer insights to incorporate into our social strategy.

Take full ownership of social media accounts, including Meta, Instagram, TikTok, and Pinterest.

Launch and maintain innovative social campaigns that drive awareness and engagement, while supporting key product launches and seasonal promotions.

Collaborate with the Growth Analytics and Creative teams to implement a strategic testing framework for social content.

Begin tracking and analyzing KPIs across all channels, continuously iterating based on performance data. Provide weekly reporting on paid social.

Build out a robust catalog of learnings and strategies for social media performance and content optimization.

Develop and maintain a thriving social media community by fostering engagement and encouraging user-generated content.

Play a key role in growing Hatch’s social media presence, scaling content output, and increasing our follower count across all platforms.

Regularly present performance insights to the marketing team, using learnings to optimize future campaigns.

Qualification

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Social Media MarketingE-commerce ExperienceMetaInstagramTikTokPinterestGoogle AnalyticsSocial Media AnalyticsA/B TestingProject ManagementAsanaAirtableTrend Analysis

Required

5+ years of experience in social media marketing, ideally with experience in a growth-stage company or e-commerce.

Managed social media channels, including Meta, Instagram, TikTok, Pinterest, and others.

Proven ability to increase engagement, build brand awareness, and drive conversions.

Highly analytical and comfortable using tools like Google Analytics or similar web analytics tools.

Experience with social media analytics platforms and various ad managers to measure performance.

Use data to drive decisions and are excited about A/B testing using geo and user hold outs.

Measuring ROI and optimizing campaigns.

Thrive in a team environment, collaborating closely with creative strategists, content creators, designers, copywriters, and the broader marketing team.

Always up-to-date on the latest social media trends and know how to apply them in creative ways.

Strong project management skills and can manage multiple social media campaigns simultaneously.

Comfortable working in project management tools like Asana, Airtable, or similar platforms.