Rocket Money · 2 days ago

Growth Marketing Associate - Digital

United States

Full-time

Remote

Entry Level

$60K/yr - $80K/yr

1+ years exp

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AppsArtificial Intelligence (AI)

Insider Connection @Rocket Money

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Support and own day to day optimizations and operations of user acquisition through multiple paid channels such as Facebook, TikTok, Snapchat, Google UAC, Ad Networks, and others with meticulous attention to detail

Analyze multiple channels’ performance down to the most granular levels possible to shape a story and make recommendations from it

Utilize deep channel learnings to suggest optimization opportunities that are backed by data and are aligned with UA team’s goals

Work cross functionally with our in-house creative team and creative agencies

Take initiative in supporting new channels as the company further diversifies its marketing mix

Collaboratively build and execute a channel strategy to meet both short term and long term acquisition goals

Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone, and are inspired by data.

Qualification

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Digital MarketingFacebook Ads ManagerCampaign OptimizationExcelData AnalysisSQLBI Tools