Flutter International · 6 hours ago

Head of Acquisition

United States

Full-time

Remote

Director/Executive

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Responsibilities

Lead the development of marketing acquisition strategies & execute plans to ensure we deliver on business objectives.

Spearhead the execution of marketing campaigns, including test & learn opportunities, tracking & reporting of results.

Working with Senior Leadership Teams to communicate key wins and areas for improvement.

Manage the marketing budget across performance channels to ensure our media mix is set up to achieve our goals for the month, quarter, and year.

Conduct reoccurring performance meetings with junior team members to ensure efforts are on pace to plan.

Ensuring our teams are setting and hitting goals. Managing a performance team which will require bi-annual reviews, feedback cycles and hiring.

Conduct reoccurring market research analysis to keep up with industry trends & competitive insights.

Qualification

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Digital Growth MarketingDigital AdvertisingAnalytics/ReportingSEO/ASOPerformance MetricsMarket ResearchTeam ManagementMar TechGoogle AnalyticsMicro StrategyPower BIData StudioExcel

Required

Proven experience in digital growth marketing with a comprehensive understanding of Digital Advertising (Paid Search, Paid Social, Display, Affiliates, SEO/ASO). Traditional media experience is a plus.

Understand key performance metrics to crush campaign results.

Identify short- and long-term resource needs in relation to ad / Mar Tech.

Extensive knowledge in analytics / reporting (Google Analytics, Micro Strategy, Power BI, data studio, excel).

Experience of managing marketing teams. Preferably performance / growth teams.

Strong attention to detail with oral and written communication.

Exceptional written & oral communication.