MasterClass · 1 day ago

Sr. Social Media Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$142K/yr - $165K/yr

8+ years exp

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Responsibilities

Strategically lead social media for class launches - from conceptualization to execution - ensuring each launch is aligned with broader marketing goals and generates excitement and engagement.

Lead the development and execution of organic social content and publishing strategy, especially for Instagram, one of our priority platforms.

Develop content optimized for social media channels—potential to attend shoots or events when necessary to capture content and post real-time event coverage.

Identify relevant and significant ways for MasterClass to participate in culture and fan conversations.

Work closely with creative, content, comms, and other marketing teams to align social media strategy with overall brand goals. Represent social media in key cross-functional meetings.

Analyze social media performance data and use insights to inform future content creation, strategy adjustments, and reporting.

Qualification

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Social Media StrategyContent CreationData AnalysisCampaign ManagementInternet Culture KnowledgeCreative LeadershipCross-functional Collaboration

Required

8-10+ years of experience building and executing social media strategies for prominent brands

Highly motivated, creative social media leader who thrives in a fast-paced environment and is passionate about building a brand presence on social media

Demonstrated track record of developing engaging and innovative social media strategies and growing engaged audiences on organic social channels

You dominate internet culture and know what’s trending on top social platforms

Experience understanding data and insights to drive learnings

Experience running several campaigns at once with an aptitude for being flexible and problem-solving on the fly

Comfort bouncing back and forth between strategy and tactics — you like to think big picture but are also comfortable rolling up your sleeves and executing