Vyne · 2 days ago
Content Strategist
Knoxville, TN
Full-time
Remote
Entry, Mid Level
2+ years exp
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Responsibilities
Create and manage a comprehensive content strategy aligned with business goals
Produce high-quality content, including articles, case studies, white papers, email campaigns, educational pieces, social media posts, paid media campaigns, and more
Conduct industry research to identify relevant topics and tailor content to address customer needs
Develop content assets for use in marketing efforts tied to industry events, conferences, and speaking engagements.
Provide direction and leadership for content development to align with overarching marketing objectives
Support lead nurturing initiatives with strategic content that moves prospects through the sales funnel
Optimize content based on performance data to improve engagement, conversions, and ROI
Ensure content aligns with SEO best practices and is optimized for discovery and engagement
Collaborate closely with the Senior Designer to ensure that content is not only functional and aligned with objectives, but also visually engaging and enjoyable for the audience.
Other duties as assigned
Qualification
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Required
Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience
2-3 years of experience in content strategy, digital marketing, or a similar role
Exceptional writing, editing, and storytelling skills
Ability to translate complex healthcare concepts into accessible, engaging content
Ability to balance creativity with data-driven decision-making
Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
Ability to work as a team, collaborate cross departmentally, and move projects forward individually
Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and willingness take on additional responsibility
Track record of high performance
Travel when needed (approx. 1-3 travel trips per year)
Preferred
Experience with healthcare marketing and knowledge of healthcare industry trends preferred
Familiarity with content performance tracking and reporting tools
Company
Vyne
Vyne serves the health services ecosystem wherever providers, patients, and payers interact.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2019-06-25Acquired· undefined
2009-01-09Series Unknown· undefined
Leadership Team
Claudia Stein Martin
Chief Financial Officer
Nicole Smith
Sr. Vice President Payer & Partners
Recent News
Company data provided by crunchbase
