Cars Commerce · 2 days ago

B2B Marketing Strategist, ABM Majors

United States

Full-time

Remote

Mid Level

$90K/yr - $111K/yr

3+ years exp

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Responsibilities

Partner with Major Accounts team to identify and prioritize high-value accounts in need of a tailored B2B marketing approach

Assist in the development of sales proposals,RFPs, and tailored strategic meeting content with a focus on connecting our platform strategy to clients’ executive team needs

Ensure tailored storytelling and material development aligns with the larger product marketing strategy

Collaborate across relevant B2B marketing groups to ensure the proper assessment and enablement for tailored applications of our solution set, such as home delivery programs or native retailing tool integration

Support sellers with briefing docs, templates and other resources to enable teams to effectively communicate with Major Account clients

Establish feedback loops that educate internal teams on clients’ expressed needs and desires for the Cars Commerce platform

Create and maintain solution-selling materials that effectively tailor our existing solution value props to clients with national retail dynamics

Brief Customer Analytics, Revenue Strategy, and other cross-functional teams on opportunities for improved growth and expanded value demonstration to Major Accounts

Monitor Major Account health signals, and work with teams to support proactive strategies against high cancel risk accounts

Maintain a library of relevant insights and data claims to leverage with Major Accounts

Build automated solutions for Account Based Marketing tactics that can widen the team’s impact and scale

Develop sequential messaging strategies that best engage a target clients key decision makers through our own Cars Commerce leaders

Partner with Strategy and Finance teams to monitor public releases and news surrounding Major Accounts, and translate those findings into tailored marketing approaches

Qualification

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B2B marketingMarketing strategyAccount based marketingAutomotive industry experienceData analysis

Required

Bachelor’s Degree in marketing or related field, or equivalent experience

Minimum 3 years experience in marketing strategy or account based marketing work, preferably in an agency or enterprise sales setting

Proficiency in developing visually compelling client-facing presentations

Strong analytical skills with the ability to interpret data and derive actionable insights.

Exceptional written and verbal communication skills

Proven experience and success working between teams

A high tolerance for ambiguity and complexity with the ability to quickly change focus, overcome obstacles, and balance the needs of the moment with longer-term goals