Cars Commerce · 1 day ago

B2B Marketing Strategist, ABM Enterprise

United States

Full-time

Remote

Mid Level

$90K/yr - $111K/yr

3+ years exp

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Responsibilities

Partner with enterprise sellers and program management teams to identify and prioritize high-value accounts in need of a tailored B2B marketing approach

Assist in the development of sales proposals and RFPs, with a strong focus on platform strategy and go-to-market positioning

Outline unique enterprise client opportunities, such as white-label marketplaces and captive lending solutions, for internal vetting and consideration

Ensure tailored enterprise storytelling and material development aligns with the larger product marketing strategy

Collaborate across relevant B2B marketing groups to ensure the proper assessment and enablement for tailored applications of our solution set, such as certification programs or Tier 1 to Tier 3 white-labeled technology implementations

Partner with Program Management teams to pursue product endorsements, media boost program participation, and other revenue opportunities at the OEM program level

Create and maintain quarterly material libraries to ensure teams can effectively educate OEMs, Lenders, and OEM program facilitators on our suite of solutions

Maintain a library of relevant insights and data claims to leverage with Enterprise clients, including research on financing, CPO shopping, and Tier 1 to Tier 3 shopping experiences

Build automated solutions for Account Based Marketing tactics that can widen the team’s impact and scale

Help uncover and develop case studies center on the successful outcomes Enterprise accounts have seen from leveraging our solutions

Develop sequential messaging strategies that best engage a target clients key decision makers through our own Cars Commerce leaders

Maintaining a consistent brand experience for Cars Commerce through language, graphics, and product positioning.

Partner with Strategy and Finance teams to monitor public releases and news surrounding Enterprise accounts, and translate those findings into tailored marketing approaches

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketingMarketing strategyAccount Based MarketingData analysisSales proposalsAutomotive industryLending industryStrategic thinking

Required

Bachelor’s Degree in marketing or related field, or equivalent experience

Minimum 3 years experience in marketing strategy or account based marketing work, preferably in an agency or enterprise sales setting

Proven experience and success working between teams, both independently and in leadership roles

Strong analytical skills with the ability to interpret data and derive actionable insights.

Exceptional written and verbal communication skills

A high tolerance for ambiguity and complexity with the ability to quickly change focus, overcome obstacles, and balance the needs of the moment with longer-term goals