Professional Technology Integration, Inc. · 2 days ago
Web Content Designer
Hartford, CT
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications
Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design
Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
Aligning content with business goals, stakeholder objectives, and user needs
Inventorying and auditing of content on a local or enterprise level
Copywriting – a high proficiency in writing for real people and motivating them to action
Conducting in-depth research on industry-related topics to develop original content and optimize current content
Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
Editing content and proofreading material for errors and inconsistencies
Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
Practicing both technical and on-page SEO methodologies to help build Google’s 'EAT' objectives
Developing high-impact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs
Defining customers’ needs and identifying content gaps that prevent successful digital experiences
Optimizing and categorizing content to align with a service-oriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
Structuring content in ways that customers are used to, and knowing the difference between features and benefits
Setting up governance models that support the maintenance of content after publishing
Knowledge of Sitecore or a comparable CMS
Content creation for websites
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
Effective communication skills
High emotional intelligence
Ability to distill complex concepts into simple ideas
Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable, organized, and equally able to work independently as well as in cross-functional team environments
Supporting teammates’ skills and behaviors through development and delivery
Communication and collaboration with multiple departments and stakeholders
Creative and analytical thinking with strong problem-solving skills
Judgment in dealing effectively and diplomatically with government staff
Ability to maintain strict confidentiality
Qualification
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Required
Proficiency with Adobe XD, Jira/Confluence, Sitecore, and Salesforce (Highly Desired 4 Years)
Sitecore (Required 4 Years)
Web content management systems (Required 4 Years)
Writing and Editing Skills (Required 7 Years)
SEO and analytics (Required 4 Years)
Content marketing (Required 4 Years)
Bachelor's degree in Communications, Marketing, English, Journalism, or related field (Required 4 Years)
Communication skills both verbal and written (Required 4 Years)
Experience assessing and improving digital materials and services (websites, digital interfaces, online transaction flows, PDFs, etc.) to comply with regulatory accessibility standards (WCAG, ADA, Section 508) - specifically WCAG 2.1 AA (Required 5 Years)
Experience conducting QA activities on systems and products: analyzing needs, testing process flows, planning service improvements, assessing test data, and implementing accessibility solutions (Required 2 Years)
Product or project owner experience, working collaboratively with teams to improve products and services using digital accessibility technologies, policies, and best practices (Required 2 Years)
Salesforce (Required 4 Years)
Preferred
Experience with WebAIM services and training (Desired 2 Years)
Company
Professional Technology Integration, Inc.
Professional Technology Integration (PTI), is an Information Technology Consulting Company specializing in Software / Database Application Development within Intranet and Internet environments.
Founded in 2001Peachtree City, Georgia, USA
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Walter Jones
CEO/President
Company data provided by crunchbase
