Happy Money · 2 days ago

Marketing Analytics Specialist

United States

Full-time

Remote

Entry Level

$65K/yr - $80K/yr

1+ years exp

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Responsibilities

Leveraging multi-sourced data and marketing principles to create descriptive and predictive analyses, perform A/B testing, multivariate testing, and develop customer segmentation and data systems to optimize marketing programs and initiatives

Supporting cross-channel marketing efforts (e.g., Affiliates, Prescreen, Paid Social/Search), providing insights to channel leads and the broader organization to drive growth.

Performing data-driven analyses and creating models to optimize direct marketing (DM) efforts, including name selection and relevant modeling techniques.

Define, compute, track and continuously validate KPIs/metrics such as CAC, ROI and Marketing Efficiency metrics

Individual contributor who is capable of influencing across the organization, including with executives, through analysis, high quality documentation and compelling presentations

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data AnalyticsMachine LearningPredictive ModelingPythonMySQLRStudioTableauCredit Risk PrinciplesStatistical TechniquesA/B TestingCustomer SegmentationKPI TrackingDocumentation Skills