The Cake · 2 days ago

Product Marketing Executive

United States

Full-time

Remote

Senior Level, Lead/Staff

$150K/yr - $190K/yr

8+ years exp

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Responsibilities

Owning the product marketing lifecycle

Developing and executing market strategies for new B2B SaaS products including market research, competitive analysis, positioning, messaging, and launching campaigns

Crafting compelling content across various formats including brochures, white papers, blog posts, case studies, and webinar presentations

Partnering with the sales and product teams to ensure alignment

Developing sales enablement materials

Championing product adoption with the US

Leveraging marketing analytics and customer data to understand market trends

Identifying buyer pain points and informing product marketing strategies

Collaborating with the broader marketing team

Ensuring a consistent and impactful message is resonating in all outreach

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS experienceProduct marketing lifecycleMarket strategiesContent creationSales enablement materialsMarketing analyticsBuyer pain pointsCollaboration with salesUnderstanding buyer journeyFlexibility in schedule