Vaultes · 1 day ago
Senior Digital Marketing Analyst
United States
Full-time
Remote
Senior Level
5+ years exp
Maximize your interview chancesConsultingCyber Security
No H1B
Security Clearance Required
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Responsibilities
Develop and execute data-driven digital marketing strategies aligned with government project objectives.
Analyze and interpret digital marketing performance metrics, including website traffic, engagement, and conversion rates, to optimize campaigns.
Manage and monitor government-approved digital advertising campaigns across multiple platforms (e.g., Google Ads, social media, email marketing).
Conduct keyword research and implement SEO strategies to improve search engine rankings for agency or program websites.
Collaborate with web development and content teams to ensure marketing content aligns with government standards and accessibility requirements.
Prepare detailed reports and dashboards summarizing campaign performance, providing actionable insights to stakeholders.
Use tools like Google Analytics, Adobe Analytics, or equivalent to track and report key performance indicators (KPIs).
Oversee social media strategies and content calendars to ensure messaging is consistent with agency goals and policies.
Conduct competitor and market analysis to identify opportunities and gaps in digital outreach efforts.
Test and refine marketing assets (e.g., A/B testing for email campaigns, landing pages, and ad creatives) to maximize engagement and effectiveness.
Ensure all digital marketing activities comply with federal regulations, including Section 508 accessibility standards and agency-specific guidelines.
Identify emerging digital marketing trends and recommend strategies to improve outreach and audience engagement.
Provide training and mentorship to team members on digital marketing tools, trends, and best practices.
Securely manage and protect sensitive government data in compliance with contract requirements.
Qualification
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Required
Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field.
5+ years of experience in digital marketing, with a strong focus on data analysis and performance optimization.
Proven experience managing digital marketing campaigns for government or public sector clients is highly preferred.
Expertise in using analytics tools such as Google Analytics, Adobe Analytics, Tableau, or similar platforms.
Strong understanding of SEO, SEM, and PPC strategies, including tools like Google Ads, Bing Ads, and keyword research platforms.
Familiarity with social media platforms and management tools (e.g., Hootsuite, Buffer) for executing and analyzing campaigns.
Hands-on experience with email marketing platforms such as Mailchimp, Constant Contact, or equivalent.
Knowledge of federal digital communication standards, including Section 508 compliance and accessibility requirements.
Proficiency in data visualization and reporting tools to communicate insights effectively to stakeholders.
Strong analytical and problem-solving skills to identify trends and optimize digital marketing strategies.
Excellent verbal and written communication skills, with the ability to present complex data insights clearly.
Preferred
Proven experience managing digital marketing campaigns for government or public sector clients is highly preferred.
Certifications such as Google Analytics, Google Ads, HubSpot Inbound Marketing, or equivalent are a strong plus.
Experience with Agile methodologies and project management tools like Jira or Trello is preferred.
Benefits
Paid time off
Paid holidays
Work-from-home opportunities
401k with matching incentive
Medical/dental/vision benefits
Company provided life insurance
Company provided short-term disability
Professional development opportunities
Company
Vaultes
Vicesaultes specializes in cybersecurity solutions and consulting services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
David N.
Managing Partner
Company data provided by crunchbase
