Legitimate · 1 day ago

Digital Marketing Manager

New York, NY

Full-time

Remote

Mid Level

$90K/yr - $150K/yr

4+ years exp

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Brand MarketingDigital Marketing

No H1B

Insider Connection @Legitimate

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Work closely with various teams including sales and product to develop and set aggressive marketing objectives to ensure that Legitimate will meet and exceed its annual revenue goals.

Operate and execute on key owned social media channels, with a laser focus on LinkedIn, Instagram, and long-form content (blog posts and case studies for SEO)

Ensure brand alignment and growth of owned social media channels as defined above using product announcements, co-marketing campaigns, user-generated content, and more.

Managing the development, implementation, optimization and analyzing of all email, digital advertising, social, SEO, and content marketing

Develop and execute multi-channel marketing campaigns that maximize conversion with prospective customers (e.g., major fashion brands, enterprises, etc.) and ROI.

Planning, preparation, and execution of B2B marketing campaigns to increase marketing qualified leads, drive new logo pipeline and create traction with target accounts.

Create content briefs and requests for graphic designers to execute and deliver accompanying graphics and animations/videos.

Leverage industry-specific trends to ensure that the marketing and broader strategy stay innovative and effective

Create and manage comprehensive data and analytics systems to measure all marketing campaigns and initiatives, so the team can iterate using key insights and learn from past results to drive successful future campaigns.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B enterprise marketingDigital media strategiesData analyticsSocial media marketingGoogle AdsSprout SocialIterableHubSpotNotionContent marketingEmail marketingSEOPhotoshopFigmaBlockchain technologiesSmart contractsDecentralized applicationsPassion for music industryPassion for fashion industryPassion for sports industry

Required

Minimum 4+ years in B2B enterprise marketing (or related field), with a focus on technology in fashion/retail, sports, and/or music sectors.

Proven track record of planning and executing multi-channel digital media strategies and campaigns focused on LinkedIn, Instagram, e-mail, search, and other leading digital channels.

Experience working with creative teams to effectively bring marketing strategies to life with visually engaging static and motion graphics that help meet and exceed strategic objectives.

High-proficiency in implementing leading martech platforms like Google Ads, Sprout Social, Iterable, HubSpot, and Notion.

Data-obsessed and highly proficient with using marketing and product analytics platforms to help inform new and iterate on existing strategies.