Fivetran · 1 day ago
Account Based Marketing Manager
Denver, CO
Full-time
Remote
Mid Level
$101K/yr - $121K/yr
3+ years exp
Maximize your interview chancesAnalyticsCloud Data Services
Hiring Manager
Monique Moultrie, CIR
Insider Connection @Fivetran
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Responsibilities
Partner with sales to prioritize high-value enterprise target accounts.
Develop account plans that outline key decision-makers, buying committee dynamics, and specific business challenges.
Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey.
Collaborate with marketing operations to leverage marketing automation tools and technologies for personalized outreach.
Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target accounts.
Create targeted 1:1 and 1:few ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline within our top customer and prospect accounts
Collaborate with the regional marketing team to orchestrate impactful 1:1 & 1:few events to foster deeper relationships with key decision-makers.
Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement.
Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth.
Stay up-to-date on the latest ABM trends and best practices.
Qualification
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Required
3+ years of experience in B2B marketing, preferably with a strong focus on ABM.
Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns.
In-depth knowledge of the ABM methodology and best practices.
Strong understanding of buyer personas, journey mapping, and account-based orchestration.
Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.
Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Data-driven approach with a knack for translating data insights into actionable marketing strategies.
Preferred
Demandbase Certification
Benefits
100% employer-paid medical insurance
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
Company
Fivetran
Fivetran is a technology company that automates replicating data into a cloud data platforms.
1,001-5,000 employees
H1B Sponsorship
Fivetran has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (7)
2022 (29)
2021 (14)
2020 (13)
Funding
Current Stage
Late StageTotal Funding
$853.11MKey Investors
Vista Credit PartnersAndreessen HorowitzMatrix
2023-05-18Debt Financing· $125M
2021-09-20Series D· $565M
2020-06-30Series C· $100M
Leadership Team
George Fraser
Chief Executive Officer
Taylor Brown
Co-Founder and Chief Operations Officer
Recent News
IT Brief New Zealand
2024-11-25
Company data provided by crunchbase
