Be an early applicantLess than 25 applicants

Company

Cresco Labs · 1 day ago

Associate Marketing Manager

Fort Lauderdale, FL

Full-time

Remote

Mid Level

$58K/yr - $68K/yr

3+ years exp

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Responsibilities

Support regional marketing campaigns including regional promotions and loyalty programs, brand-building campaigns, new store openings and wholesale brand launches.

Provide input and brand expertise in developing the promotions and loyalty activation calendar with key stakeholders.

Manage internal and external agency and design partner relationships in service of the development and execution of all brand communications and integrated marketing campaigns across all channels.

Assist with regional email and text marketing. Includes editing, proofing, scheduling, and sending email and text campaigns.

Support equity marketing initiatives, PR, promotions, 3rd party marketplace strategies and paid media campaigns.

Conduct data analysis to assist in measuring effectiveness of marketing and promotional spend.

Manage creation and ongoing maintenance of all Products and Strains on Secure Portal including product descriptions, technical data, product features, product imagery, and other attributes.

Manage and maintenance of all Products in point-of-sale system including product attributes, technical data, and price points.

Execute upon the Standard Operating processes for in-house portal SKU governance process.

Work with store managers to ensure timely processing of New Products.

Audit Sunnyside.Shop eCommerce site to verify and ensure that product information is properly displayed and presented.

Work with Strategy & Analytics team to ensure everyday pricing architecture is accurately displayed on eCommerce site and troubleshoot accordingly.

Execute product promotional strategies in Secure Portal and POS.

Communicate to Retail and Customer Service Teams all product promotions including Standard Operating Procedures for processing, marketing, and operational assets.

Execute new product launches in POS with applicable product information sheets and COA's.

Manage and maintain product/ promotional collateral on Retail SharePoint to ensure visibility for all stakeholders.

Create, manage and maintain user access and new store set-up on various technology platforms and systems.

Collaborate with Cresco/Wholesale eCommerce Catalog Specialist to ensure harmonized product information, driving consistency across all product groups.

Troubleshoot and escalate Portal/POS issues to identify and implement timely resolutions.

Monitor product listings for accuracy and functionality.

Other duties as assigned by manager.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketingECommerceProduct Information ManagementContent ManagementExcelTableauCannabis product knowledgeCannabis laws

Required

3 plus year's relevant experience in one or combined fields: Marketing or ECommerce

Previous experience with Product Information Management and/or Content Management

Strong troubleshooting skills including reading knowledge bases, reviewing guides, checking forums, reading FAQs, and opening cases or calling support

Superior analytical skills with proficiency in Excel and Tableau

Highly organized, motivated and works well independently and in a team environment

Ability to effectively communicate verbally and in writing technical aspects to people with various backgrounds and management levels

Possesses strong organizational skills and ability to multi-task and meet deadlines

Strong analytical skills and experience making fact-based decisions with data.

Must be comfortable developing a strong understanding of and complying with all cannabis laws, rules and regulations

Must be 21 years of age or older to apply

Must comply with all legal or company regulations for working in the industry