43 applicants

Company

Okta · 20 hours ago

Director, Marketing Automation

Washington, DC

Full-time

Remote

Director/Executive

$186K/yr - $278K/yr

7+ years exp

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H1B Sponsor Likely

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Responsibilities

Develop, implement, and manage end-to-end marketing automation strategies to drive customer acquisition, engagement, and retention across all digital channels.

Oversee the planning, execution, and monitoring of complex, multi-channel marketing campaigns and workflows within the marketing automation platform to support various business goals and objectives, while ensuring maximum impact and effectiveness.

Collaborate with cross-functional stakeholders across Marketing, Product, Marketing Operations, and Customer First to align marketing automation initiatives with overall company objectives and ensure a seamless customer experience journey.

Leverage data and analytics to measure the performance of marketing automation activities, identify areas for improvement, and drive continuous optimization and innovation.

Develop and maintain documentation on marketing automation processes, best practices, and standard operating procedures to facilitate knowledge sharing and run ongoing enablement sessions across marketing teams.

Stay informed about the latest marketing automation technologies, trends, and best practices to recommend and implement new tools and processes that enhance our automation capabilities and drive business results.

Provide mentorship, coaching, and leadership to direct reports and the broader marketing team, fostering a culture of innovation, collaboration, and excellence in marketing automation and campaign operations.

Manage the budget, vendors, and contractors related to marketing automation activities, ensuring resources are effectively allocated to support strategic initiatives and deliver a strong return on investment.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AutomationMarketing Automation PlatformsB2B SaaS KnowledgeCRM SystemsData InterpretationCampaign Performance ImprovementProject ManagementBudget Management

Required

Bachelor's degree in Marketing, Business, or related field; master's degree preferred.

Minimum of 7-10 years of experience in a marketing automation role, with at least 5 years in a leadership or managerial capacity.

Proven track record of designing and implementing successful marketing automation strategies that have significantly improved campaign performance, user engagement, and customer retention.

Extensive experience with marketing automation platforms (e.g., Marketo, Hubspot, Pardot, Eloqua) and CRM systems, including a strong understanding of system setups, integrations, and utilization.

Strong analytical skills with the ability to interpret data and translate it into actionable insights to drive automation improvements and innovation.

Excellent project management skills, including the ability to prioritize tasks, meet deadlines, and manage resources effectively.

Knowledge of current marketing trends, best practices, and technologies in the automation space, with a focus on the B2B SaaS landscape.

Exceptional leadership and communication skills, with the ability to effectively lead a team, collaborate with cross-functional stakeholders, and present complex information in a clear, concise manner.

A strategic mindset with a focus on continuous improvement and a passion for driving innovation in marketing automation and operations.

Preferred

Master's degree in Marketing, Business, or related field.

Benefits

Health, dental and vision insurance

401(k)

Flexible spending account

Paid leave (including PTO and parental leave)

Company

Okta

Glassdoor

3.6

Okta is a management platform that secures critical resources from cloud to ground for workforce and customers.

Founded in 2009

San Francisco, California, USA

5,001-10,000 employees

http://www.okta.com

H1B Sponsorship

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Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (80)

2022 (160)

2021 (182)

2020 (118)