Be an early applicantLess than 25 applicants

Company

Bounteous · 13 hours ago

Marketing Technology Analyst, AJO

United States

Full-time

Remote

Mid Level

$75K/yr - $98K/yr

3+ years exp

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Brand MarketingConsulting

H1B Sponsored

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Responsibilities

Lead discovery efforts to gather necessary information from clients and internal team members to appropriately record business needs and solution requirements for digital marketing campaigns

Develop deep knowledge of each client's business and available data to ensure campaign targeting and execution methods are on par to help meet the client's marketing objectives

Create, maintain and disseminate detailed solution documentation and campaign plans

Provide solution requirements consultation to engineering and development teams throughout Marketing Technology platform implementations and individual campaign builds

Oversee QA and testing for Marketing Technology platform configurations and individual Campaign builds to ensure solution meets client business needs (e.g. campaign audience identification, data flows, dynamic content assignment and touchpoint rendering)

Initiate new platform and campaign change controls, as needed, and manage through to completion with the appropriate stakeholders, including requirements gathering and solution documentation, and coordinating development and testing amongst teams

Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls

Serve as day-to-day Marketing Technology point of contact for internal and client teams to triage new platform-related requests and serve as a subject matter expert to speak to the nuances, limitations and capabilities of each client’s unique platform implementation

Provide support to senior team members throughout Marketing Technology discovery and roadmapping engagements, as needed

Provide support to Campaign Operations team for ongoing campaign development, as needed

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Salesforce Marketing CloudCampaign management solutionsDigital marketing strategiesQuality AssuranceAudience segmentation methodsCross-channel campaign managementAdobe CampaignAdobe Journey OptimizerBrazeSQLJavaScriptXMLHTMLMarketing database systemsData managementETLs/APIsIdentity management

Required

Bachelor’s degree in Marketing/Advertising, a related business or technology field, or equivalent work experience required

3-5 years experience in a Marketing-related role working with campaign management solutions that support omni-channel marketing campaign development and execution

Strong interpersonal skills, including email, phone and meeting-related communications required, with a high level of responsiveness to clients and internal teams

Experience working with teams that have executed digital marketing strategies, testing and deployment, including email, text and push notification campaigns

Solid understanding of campaign execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis

Experience documenting complex campaign requirements for internal and external stakeholders

Experience and diligence with Quality Assurance and testing in a campaign setting, with specific experience 1) defining test plans, 2) reviewing and approving platform-level configurations, settings and data flows, and 3) reviewing and approving individual campaign-level targeting and touchpoint rendering

Demonstrated ability to manage and prioritize competing deadlines across multiple projects and team members

Preferred

Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies

Familiarity with a variety of cross-channel campaign management platforms and marketing cloud solutions preferred (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze or similar)

Basic understanding of marketing database systems, data management and cleansing processes, ETLs/APIs and identity management preferred

Familiarity with SQL, JavaScript, XML and/or HTML is a plus – ability to read and understand code generated by Marketing Technology platforms or other developers

Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud certifications also a plus

Benefits

Team Member Networks

Employee resource groups (ERGs)

Communities of color

Life as a working parent or caregiver

2SLGBTQIA+ community

Wellbeing

Company

Bounteous

Glassdoor

4.0

Bounteous is a digital experience consultancy that helps companies deliver transformational brand experiences.

Founded in 2003

Chicago, Illinois, USA

501-1000 employees

http://www.bounteous.com

H1B Sponsorship

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Trends of Total Sponsorships

2023 (2)

2022 (16)

2021 (12)

2020 (16)