Talentfoot Executive Search and Staffing · 9 hours ago
Director of Field Marketing
United States
Full-time
Remote
Director/Executive
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Responsibilities
Proactively develops strategies to address regional/hotel business challenges and pace deficits and orchestrates their execution with on property teams.
Leads team of on property Marketing Managers to execute marketing strategies; finds opportunities to elevate and develop team to become more strategic.
Collaborates with Sales and Revenue Management cross-functional teams to develop and implement local sales/marketing/revenue plans.
Collaborate with Corporate and Agency partners to develop and activate in person experiential marketing opportunities to raise brand awareness, nurture business relationships, and enhance customer engagement/loyalty.
Understands the business needs, competitive environment and challenges for their designated Resorts and guides the development of localized, marketing objectives, strategies, tactics, measurement and continual analysis.
Assists the brand, loyalty, partnership and digital teams with the communication of Corporate initiatives to the field to ensure maximum participation.
Provides leadership, communications and ensures that all local programs and initiatives align closely with corporate and brand strategic priorities.
Provides regular reporting and insights on marketing initiatives
Translate product positioning, existing research, and offline/online Marketing strategies into effective designs.
Ensure consistency of brand and creative across all Resorts.
Identifies revenue driving opportunities for Resorts within markets and region.
Identifies industry trends and local market trends to influence marketing tactics.
Qualification
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Required
Proactively develops strategies to address regional/hotel business challenges and pace deficits and orchestrates their execution with on property teams.
Leads team of on property Marketing Managers to execute marketing strategies; finds opportunities to elevate and develop team to become more strategic.
Collaborates with Sales and Revenue Management cross-functional teams to develop and implement local sales/marketing/revenue plans.
Collaborate with Corporate and Agency partners to develop and activate in person experiential marketing opportunities to raise brand awareness, nurture business relationships, and enhance customer engagement/loyalty.
Understands the business needs, competitive environment and challenges for their designated Resorts and guides the development of localized, marketing objectives, strategies, tactics, measurement and continual analysis.
Assists the brand, loyalty, partnership and digital teams with the communication of Corporate initiatives to the field to ensure maximum participation.
Provides leadership, communications and ensures that all local programs and initiatives align closely with corporate and brand strategic priorities.
Provides regular reporting and insights on marketing initiatives
Translate product positioning, existing research, and offline/online Marketing strategies into effective designs.
Ensure consistency of brand and creative across all Resorts.
Identifies revenue driving opportunities for Resorts within markets and region.
Identifies industry trends and local market trends to influence marketing tactics
Must be able to read, write and speak English. Skilled in oral and written communication is required.
Able to present concepts and lead internal teams to the correct solution.
Strong leadership, management and organizational skills, with an ability to multi-task and teach.
Must be a self-starter and able to work well with high-level management and all levels of the organization.
Strong project management skills, detail-oriented, and deadline driven while maintaining a ‘big picture’ view.
Mature; sound judgment and high level of confidentiality.
Extreme organization skills with an ability to hold both oneself and others accountable
Excellent follow-through and organizational skills
Must be able to convey information and ideas clearly.
Must be able to evaluate and select among alternative courses of action quickly and accurately.
Must work well in stressful, high-pressure situations.
Must be able to show initiative in job performance, including anticipating what needs to be done before it becomes a necessity.
Must maintain composure and objectivity under pressure.
Must be effective in handling problems in the workplace, including anticipating, preventing, identifying and solving problems as necessary.
Must be able to work with and understand financial information and data, and basic arithmetic functions and statistical analysis.
Must be able to travel (up to 50%).
Company
Talentfoot Executive Search and Staffing
At Talentfoot, we’re reimagining the model of executive search and what it can achieve for the public good.
Founded in 2010
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Camille Fetter
Founder & CEO
Abby McCullough
Associate Partner
Recent News
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