Accruent · 11 hours ago

Customer Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Lead the development of Accruent’s customer marketing strategy to improve customer satisfaction and retention while maximizing renewal revenue and reducing churn

Execute marketing activities and communications to support customer marketing strategy, including crafting emails, talking points, and call scripts, hosting webinars, creating videos, developing slide presentations, etc.

Coordinate with Product Management and Product Marketing to develop communications and execute marketing activities that convey the value of recent and upcoming product enhancements

Lead the communication and promotion of our annual user conference to customers, including driving registration and on-site engagement

Collaborate with cross-functional teams to promote professional services and training offerings to customers so they can increase the value they get from existing products

Create customer communications targeted at satisfied customers to drive 3rd party reviews of our products

Create and deliver customer newsletters, coordinating cross-functionally to curate content and deliver messaging that customers care about

Develop, document, and continuously improve internal processes for customer marketing and communications

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Customer marketing strategyB2B marketing programsSaaS experienceCustomer communicationsContent creationProject managementCollaboration skillsFast-paced adaptability

Required

Minimum of 5 years experience creating and executing customer marketing programs for B2B organizations, preferably with a focus on SaaS or other software

Bachelor’s degree (Marketing, Business, or Communications preferred)

A customer-first approach to communications and activities

A proactive, self-starter attitude, with a sense of urgency to achieve results

A proven track record of prioritizing high-impact activities and keeping projects moving forward in coordination with cross-functional teams

Ability to work independently and as part of a team to cultivate and continuously improve our communications with customers

Ability to handle a fast-paced, ever-changing work environment while maintaining high quality standards

Ability to effectively prioritize and work on multiple deliverables at the same time

Effective interpersonal, influence, collaboration and listening skills