Leica Biosystems · 2 days ago
Paid Search Marketing Manager (REMOTE - USA)
Deer Park, IL
Full-time
Remote
Mid, Senior Level
$90K/yr - $130K/yr
5+ years exp
Maximize your interview chancesBiotechnologyMedical Device
Insider Connection @Leica Biosystems
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Develop and implement innovative paid search strategies focused on lead generation and conversion optimization. This includes building landing pages, running A/B tests, and optimizing pay-per-click (PPC) advertising campaigns across various platforms (Google Ads, Bing Ads, etc.) to drive targeted traffic.
Engage in the hands-on management of paid search campaigns.
Manage A/B testing and optimization to ensure optimal allocation and ROI maximization.
Collaborate with internal teams and manage relationships with key stakeholders and providing updates.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Minimum of 5 years’ experience in managing PPC campaigns for B2B companies specifically for lead generation.
Demonstrated ability in working hands-on in PPC account optimizations in B2B settings.
Experience building & A/B testing landing pages and integration with CRMs such as Salesforce.
Bachelor's degree in marketing, business, or a related field.
Preferred
Experience in analyzing digital traffic, user behavior, and conversion data using web analytics tools.
Effective Communication, negotiation, and stakeholder management skills.
Familiarity with key digital marketing areas: Email marketing, SEO, SEM, marketing automation, CRO & A/B testing.
Benefits
Paid time off
Medical/dental/vision insurance
401(k)
Company
Leica Biosystems
Leica Biosystems develops laboratory workflow solutions for anatomic pathology involved in the advancement of cancer diagnostics. It is a sub-organization of Danaher.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
C
Caroline Byrd
Director Commercial RAQA
Lisa Egbuonu-David
Interim Chief Medical Officer
Recent News
Company data provided by crunchbase
