Wpromote · 5 days ago

Senior Content Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$75K/yr - $95K/yr

4+ years exp

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AdvertisingCreative Agency

No H1B

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Responsibilities

Managing a book of business of 1-2 Enterprise clients with a focus on FinServ, SaaS, and B2B brands

Driving Content Marketing strategy on top agency brands where innovation, thought leadership, and proactivity are paramount

Collaborating with other channel leads across SEO, Paid Media, Affiliate Marketing, and Influencer Marketing in order to develop holistic, cross-channel campaigns that leverage content

Conducting keyword research, competitive research, and content ideation for your clients

Assessing the performance of existing content, identifying content gaps, and improving or optimizing existing content

Managing a monthly content calendar for each client inclusive of content briefs, KPIs, and amplification strategy

Collaborating with content creators, designers, writers, and editors to produce content

Reporting on campaign performance based on a variety of data from sources including but not limited to: Google Analytics, Google Search Console, Brandwatch, Adobe Analytics, and SEMrush

Qualification

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Content MarketingSEO BasicsProject ManagementGoogle AnalyticsSEM RushAdobe AnalyticsDigital MarketingProofreadingClient-Facing ExperienceG SuiteMS OfficeAsanaGoogle Apps