Assurant · 5 days ago

Digital Marketing Specialist

Full-time

Remote

Mid Level

$63K/yr - $106K/yr

3+ years exp

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Responsibilities

Support the Franchise Marketing Director with the implementation and ongoing management of digital marketing strategies, paid media plans, and advertising campaigns. Monitor and analyze marketing performance metrics, engagement, ROI, and other key indicators to help inform strategy and tactical improvements.

Assist in the coordination and execution of marketing campaigns, including paid advertising, social media, and SEO/SEM. Regularly monitor trends and industry insights to provide campaign recommendations. Assist in the creation and editing of digital marketing content including copywriting, proofreading, and general creative design review. Oversee media plan, confirm all paid digital go-live/end dates, and track performance.

Collaborate with cross-functional teams to support the strategies and plans as provided by the Franchise Marketing Director in order to deliver strategy execution and ensure alignment and integration of marketing efforts.

Create and deliver paid media support and tailored marketing services (when applicable) to 450+ franchised retail locations in the US and Canada.

Qualification

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Digital MarketingPaid Media ManagementSEO/SEMGoogle AdWordsGoogle AnalyticsContent MarketingOmnichannel AdvertisingMicrosoft OfficeCustomer-Focused Attitude

Required

BS, BA in Marketing, Communication, Business, or related field.

OR 5+ years’ experience in a related field

Minimum 3 years’ experience in digital marketing

Minimum 3 years’ experience in managing and implementing successful paid, omnichannel advertising strategies

Proven history of success in executing and maintaining marketing campaigns and support programs that drive growth and innovation

Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing and programmatic platforms.

Knowledge of SEO/SEM, Google AdWords and Google Analytics

Proficient with Microsoft Office applications

Excellent written and verbal communication skills, with the ability to craft compelling messaging and content

Excellent communication skills and a customer-focused attitude with a commitment to delivering high-quality support to internal and external stakeholders