144 applicants

Company

Adobe · 2 weeks ago

Brand Marketing Director

San Francisco, CA

Full-time

Onsite

Director/Executive

$139K/yr - $256K/yr

10+ years exp

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Artificial Intelligence (AI)Consulting

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Be a knowledgeable authority on the audiences we support ranging from consumer to Enterprise and the categories and industries in which we compete.

Partner with Global Marketing and Product Marketing teams to craft strategy and plans that enable breakthrough activations across owned, earned, and paid marketing channels.

Correlate activations to measurement plans that yield performance results.

Lead cohesive brand activation plans including brand advertising, product innovation campaigns, always-on marketing activities, brand partnerships and extensions into culture and entertainment.

Drive consistent experiences across all audience touch points.

Develop content strategies with internal teams and external agencies that enable brand advertising in partnership with Studio and agency partners.

Advocate for brand marketing investments that create sustainable, marketing impact and business growth.

Champion brand purpose, ensuring it is coordinated into the definition of our brands and into how our brands show up at every touch point.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Brand MarketingMarketing PlansConsumer InsightsMarket ResearchMarketing AnalyticsFull-Funnel Marketing

Required

10+ years’ experience in brand marketing in client, agency industries.

Proven experience building brands and results-oriented marketing plans.

Familiarity with brand fundamentals (architecture, identity, and competitive positioning) of global brand.

The ability to work with global brands that span consumer and enterprise businesses.

Applied use of consumer insights, market research, marketing analytics and measurement models.

Understanding of full-funnel marketing; diverse marketing channels, associated goals, and metrics.

Be a confident storyteller.

Exhibit executive presence combined with communication and social skills that authentically engage all levels of the organization.

Be energized by connecting the dots between insights, strategy and planning, and impactful results.

Model collaboration and leadership combined with optimism, curiosity, and creativity.

Comfort with co-creation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders.

Strong business knowledge and results orientation.

Preferred

MBA preferred

Benefits

Short-term incentives are in the form of the Annual Incentive Plan (AIP)

Certain roles may be eligible for long-term incentives in the form of a new hire equity award

Company

Adobe

Glassdoor

4.3

Adobe is a software company that provides its users with digital marketing and media solutions.

Founded in 1982

San Jose, California, USA

10001+ employees

http://www.adobe.com

H1B Sponsorship

Adobe has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (621)

2022 (795)

2021 (802)

2020 (522)