Colibri Group · 2 days ago
Social Media Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years exp
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Responsibilities
Develop and implement social media strategies for the Accounting and Financial Services verticals
Build and maintain the brands’ social media profiles and presence through engaging, relevant content tailored to best practices for each social platform.
Create and curate engaging, shareable content across social media platforms that reflect brand voices and are relevant to our key audiences.
Repurpose existing content (YouTube videos, blogs, etc) on social platforms to build engagement while providing valuable information
Collaborate with other marketing stakeholders to develop social content that supports brand campaigns and business initiatives, both B2B and B2C.
Build out and schedule the social calendar to develop brand awareness, generate in-bound traffic to each brand’s website, and support product campaigns.
Attend periodic industry conferences to source content.
Leverage social listening tools to monitor brand conversations, engage in relevant social discussions with the community, and report key insights, both proactively and reactively.
Manage guest feedback on social channels both reactive (i.e., addressing complaints in an appropriate manner) and proactive (i.e., recognizing and thanking guests who demonstrate advocacy on behalf of our brand).
Collaborate with the community manager.
Generate and execute a plan to continuously source User Generated Content from the community.
Source additional influencers and affiliate partners to produce unique content.
Support customer service by trafficking cases that arise through social media engagement.
Define, track, and report on key social media KPIs.
Qualification
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Required
Minimum 2-3 years of experience as a Social Media Specialist or similar role required
Excellent knowledge of Facebook, X, Threads, LinkedIn, Instagram, TikTok, Reddit, YouTube platforms
Ability to analyze social media KPIs and make recommendations for improvement.
Ability to pivot quickly as the needs of the organization change
Interest in exploring AI opportunities within social media while maintaining originality and the 'human touch.'
Excellent project management skills with the ability to manage multiple priorities from various stakeholders simultaneously.
Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization.
Creative mindset; ability to create relevant content for audiences and followers.
Preferred
Bachelor’s degree in marketing or related field preferred
Copywriting experience a plus
Education or accounting experience a plus
Company
Colibri Group
At Colibri, we collaborate with over 5 million professionals and partners to provide exceptional professional education solutions for licensing, continuing education, test preparation, and career readiness.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Neuberger Berman
2023-11-27Private Equity
2019-05-02Acquired
Leadership Team
Shravan Goli
CEO
Renee Altier
President, Valuation and Property Services
Recent News
2024-11-26
globallegalchronicle.com
2023-11-27
Company data provided by crunchbase
